- Sterling Bank, DAAR Communications Sign Pact
Sterling Bank Plc and media broadcast corporation, DAAR Communication Plc, owners of Ray Power FM and AIT Television, have announced a strategic partnership aimed at keeping Nigeria clean and safe through mass awareness campaigns on environmental sustainability.
The objective of the pact is the amplification of Sterling Environment Makeover (STEM) message on sanitation through the Ray Power FM and AIT Television networks to influence uptake of sustainable living actions among Nigerians. STEM is Sterling Bank’s corporate social responsibility initiative which promotes practices that protect the environment for the benefit of humanity.
Announcing the partnership, Chief Marketing Officer, Sterling Bank, Mr. Henry Bassey said the bank was delighted to have DAAR Communication Plc throw its weight behind STEM as a media partner. He disclosed that leading corporations have also joined the programme as partners elevating it into a movement that will make Nigerians more conscious and committed to protecting the environment.
“Sterling Bank and DAAR Communication have come together because we share a common passion for the environment – to keep it clean, safe and preserved for the future generation. Through the Sterling Environmental Makeover programme, we hope to make a positive impact on our local communities across Nigeria using the extensive national and regional network of Raypower and AIT to influence sustainable living actions which reduces dirt and improves hygiene. DAAR Communication has partnered with us to enlighten Nigerians on the importance of sanitation and how its absence fouls the environment exposing thousands of children and adults to disease,” Bassey informs.
He added that, the new improved STEM has a lot of exciting features which include a pre awareness campaign that will showcase choreographed dancers, cleaning strategic locations in Lagos while dancing to the special theme song produced by OlamideBadoo, who is Sterling Bank’s environmental Makeover ambassador. People who spot this dancers with selfies or pictures, stand the chance to win 50 free make-over vouchers from the world’s leading cosmetics manufacturers to be redeemed at the event.