Sona Agro Allied Foods Limited has launched a locally sourced chocolate-coated cream wafer, Duo Chocolate Wafers, into the Nigerian market.
The product is the first of its kind in the land.
Also, as part of the company’s drive to grow its made-in-Nigerian biscuits portfolio, it plans to increase its production capacity 10 times above its current 2,500 tonnes per month.
Sona Group’s Group Managing Director Ajai Musaddi said the firm would achieve the feat through investment in machineries, production of innovative products and local sourcing of materials.
Musaddi spoke at the launch of the wafer and factory tour by bank representatives, financial partners and other stakeholders.
The company chief noted that sourcing materials locally offered the company the opportunity to produce innovative and customer centric products that could compete favourably with foreign substitutes.
He said: “The fact is that all our products in Sona Agro are locally sourced. Our policy is that we should be based on local ingredients, flours, chocolates and others. I will say 90 per cent of the ingredients are produced in Nigeria; we believe in local ingredients. We also believe that something local can be more cost effective and price-competitive and we can offer the consumers a good price.”
Managing Director of Sona Agro Allied Foods Limited, Subramanian Murugesan, noted that said with the company’s heavy investment in machineries, it was able to produce quality biscuits that could compete favourably with any biscuits brands in the international market.
Murugesan said: “With this highly automated plants and machineries of European make, with this high level of hygiene, Sona Agro plant is able to produce products with consistent quality, which will be competing with any products from Europe and America.”
