Airtel Nigeria has partnered with Rotary Club on blood donation. The initiative is part of the brand’s response to the urgent need for increased blood reserve in the country.
Over 50 employees of the telco turned out to participate in the humanitarian initiative in line with the company’s vision of creating positive impact in communities where it operates.
According to a statement by CMC Connect Burson-Marsteller, a PR agency handling Airtel, the partnership with Rotary Club is a testimony of the brand’s commitment to save lives and empower the underprivileged, as it noted that one pint of blood can save three lives.
The statement added that the brand expressed the hope the gesture would inspire other individuals to support the national initiative.
On the blood donation camp, Mamta Debrey, Secretary, Rotary Lagos Island, commented: “This initiative, for us in Rotary Club, is in line with our commitment to humanitarian service. We motivate people to save lives and we believe that Airtel shares the same desire to touch lives. We found a good platform to do this blood donation exercise at Airtel Headquarters.”
The blood donation exercise kicked off at 10.00 a.m. on Friday, July 28, with registration of donors that included top management executives and other employees of Airtel Nigeria.