Champagne shipments by markets in 2016: Champagne confirms value trend

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In 2016 the Champagne world market has confirmed the positive value trend. The growing value per bottle is related to high-quality choices of consumers and to new drivers of growth in exports.

Despite a small a decrease in volume (-2.1 percent) related to the difficulties of the French market and to the sudden depreciation of the pound Sterling, the turnover of 4.71 billion euros makes 2016 another record year following the figures of 2015 (4.74 billion euros).

The traditional Champagne markets have seen continued and dynamic growth in value, such as the U.S. +4.9 percent, Japan +3.0 percent and Europe: Germany +3.4 percent, The Netherlands +6.3 percent. Southern Europe continues its recovery (Spain +1.3 percent and Italy +6.4 percent), and Northern Europe has confirmed its importance: the cumulated growth in Sweden, Denmark, Finland and Norway is 3.5 percent.

These countries on several continents have also confirmed their status as growth areas: in the Americas (Canada +9.4 percent, Mexico: +12.0 percent), in Africa (South Africa +15.1 percent), in Oceania (New Zealand +25.4 percent) and in Asia (South Korea +14.2 percent). China, Hong-Kong and Taiwan have shown strong potential.

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Overall, in most countries the growth model of Champagne driven by exports and the diversification of cuvées is continuing in 2016: 8.6 percent more bottles of Champagne Rosé have been shipped than in the previous year, and prestige cuvées show an increase of 4.6 percent. Champagne consumers turn to ever rarer and more prestigious cuvées.

 Shipments 2016
(1,000 bottles)
 Turnover
(1,000 euros)

Variation
shipments
2015-16 (in %)

 Variation turnover
2015-16 (in %)
Total shipments 306,096 4,710,277 -2.1% -0.6%
France 157,737 2,086,102 -2.5% -0.4%
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Rank Country  Shipments 2016
(1,000 bottles)
 Turnover
(1,000 euros)
Variation Shipments (2015-16 (in%)  Variation turnover
2015-16 (in %)
1 U.S. 21,806 540,056 6.3% 4.9%
2 Great Britain 31,190 440,350 -8.7% -14.0%
3 Japan 10,949 252,879 -7.2% 3.0%
4 Germany 12,487 194,562 4.9% 3.4%
5 Italy 6,633 138,830 4.3% 6.4%
6 Belgium 8,331 128,784 -9.5% -9.8%
7 Australia 7,386 107,097 -8.9% -8.6%
8 Switzerland 5,700 104,611 5.4% 0.4%
9 Spain 3,994 75,285 2.2% 1.3%
China, Hong-Kong, Taiwan 3,511 70,623 1.3% -2.1%
10 Canada 2,162 51,584 12.1% 9.4%
11 Sweden 2,967 49,382 1.4% 5.1%
12 United Arab Emirates 1,895 44,790 -0.1% 4.5%
13 Netherlands 2,357 39,738 3.9% 6.3%
14 Hong-Kong 1,693 36,659 0.9% -3.7%
15 Austria 1,311 25,730 6.4% 8.9%
16 Denmark 1,369 25,483 0.3% 1.3%
17 Singapore 1,265 25,021 -1.6% -3.0%
18 Mexico 1,582 24,883 30.9% 12.0%
19 Russian Federation 1,340 22,568 21.7% 24.8%
20 China 1,302 20,689 0.2% -3.5%
21 Republic of Korea 825 19,058 16.1% 14.2%
22 South Africa 856 17,734 21.9% 15.1%
23 Finland 1,032 16,524 4.1% 7.4%
24 Nigéria 476 14,765 -23.7% -25.6%
25 Norway 745 14,201 -3.8% -1.7%
26 Taiwan 516 13,275 5.4% 5.2%
27 Brasil 564 10,720 -31.8% -35.1%
28 Portugal 502 10,201 -16.5% -16.6%
29 New Zealand 648 9,818 29.1% 25.4%
30 Luxemburg 577 9,526 -12.3% -10.1%
  • Turnover in euros before tax, ex Champagne

 

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(Champagne-arlenoble)

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