COCA-COLA TO LAUNCH ‘SAFE BIRTH INITIATIVE’ VALUED AT USD $20 MILLION FOR IVORY COAST AND NIGERIA

Must Read

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

In line with its long-standing commitment to Women and the Well Being of Communities, Coca-Cola will support the Ministry of Health to reduce the high maternal and newborn mortalities in Ivory Coast and Nigeria.

Lagos, October 5th 2017: The Coca-Cola Company will launch a new program – The Safe Birth Initiative – to support the Ministries of Health in Ivory Coast and Nigeria to tackle the high incidence of maternal and newborn mortalities in the two countries. This was disclosed by the Coca-Cola Europe, Middle East & Africa (EMEA) Group President, Brian Smith, during a courtesy visit to His Excellency Alassane Ouattara, President of the Republic of Ivory Coast.

The program will focus on strengthening the capacity of maternity and neonatal units in selected public hospitals in Ivory Coast and Nigeria. With US$2 million grant from Coca-Cola to Medshare International Inc., the US-based not-for-profit NGO will source essential equipment, kits and supplies worth about US$20 million to enable safe deliveries and post-delivery emergency care for both mothers and their newborns.

The program will also include the training of biomedical technicians and other appropriate hospital personnel by Medshare International on the operation, repair and maintenance of the donated equipment as well as the reactivation of a huge stock of faulty or abandoned equipment in public hospitals which is a major challenge for the country’s healthcare delivery system.

- Advertisement -

This intervention comes as Ivory Coast, which has enjoyed stability and one of the fastest economic growth rates since the end of a civil war in 2011, grapples with some of the highest maternal and newborn mortality ratios globally. According to UNICEF’s 2016 State of the World’s Children report, 38 out of every 1,000 babies die within the first 28 days of birth while 645 out of 100,000 women die during or shortly after child birth due to avoidable conditions. This translates to 31,000 newborns and 5,400 maternal deaths annually in a country with a population of 24 million people.

In Nigeria on the other hand, about 40,000 women and 260,000 newborns (excluding 300,000 stillborn) die during or shortly after childbirth annually. About 29% of the newborn deaths (90,000) occur in the first 24 hours of birth. For this reason, neonatal mortality is considered as one of the worst public health crises in Nigeria and a major priority for the Government in its resolve to meet the Sustainable Development Goals (SDGs).

Brian Smith, Coca-Cola EMEA Group President stated, “The commitment to help promote sustainable development in our communities is a fundamental part of Coca-Cola’s strategy for sustainable business growth. This program which demonstrates this commitment will help save the precious lives of many mothers and newborns and also support the remarkable efforts of the Ivorian government at rebuilding this vibrant country”.

President Ouattara welcomed Coca-Cola’s support for the Health Ministry, noting that maternal and child health was an area the country recorded a weak performance under the Millennium Development Goals (MDGs). “Your new program will translate to improved healthcare and budget savings which will be channeled to other needs” President Ouattara said, adding that his Administration has been able to drive fast growth in the economy at an average rate of 9% over the last 5 years. “Our emphasis now is to boost social expenditure with a focus on health, education and youth employment in order reduce the poverty level further from 50% to about 25% by the end of my current tenure”.

Read Also:  Lagos Business School receives funding for sustainability research on African companies
- Advertisement -

Ivorian Minister of Health, Dr. Goudou Coffi, noted that improvement of maternal and newborn healthcare is one of the public health priorities of the country and thanked Coca-Cola for the initiative. “Coca-Cola’s support through the Safe Birth Initiative will significantly strengthen our healthcare capacity and boost our resolve towards achieving the Sustainable Development Goals (SDG) targets in relation to maternal and newborn mortalities”, she said.

Peter Njonjo, President of Coca-Cola West Africa Business Unit said “Coca-Cola has a special relationship with women who are pillars of our business, especially in Africa where women play a dominant role in our distribution and retail network. Just like our 5by20 Initiative, the Safe Birth Initiative which we will be implementing in Ivory Coast and Nigeria is a platform enabling us to promote the wellbeing of women, in this case, as it relates to the special but vulnerable experience of childbirth”.

Read Also:  Nigeria’s Q1-2020 Grew By 1.87%

 

About The Coca Cola Company:

- Advertisement -

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of

the world’s most  valuable and recognizable brands,  our company’s  portfolio features 21 billion-dollar brands, 19 of which are available in reduced-,  low-  or  no-calorie  options.  These  brands  include  Diet Coke, Coca-Cola Zero,  Fanta, Sprite, Dasani,  vitaminwater, Powerade, Minute Maid,  Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are  the  No.  1 provider of both sparkling and still beverages. More than 1.9 billion servings  of  our  beverages  are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company  is  focused  on  initiatives  that  reduce  our  environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our  bottling  partners,  we  rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn  at  www.linkedin.com/company/the-coca-cola-company.

- Advertisement -
COCA-COLA TO LAUNCH ‘SAFE BIRTH INITIATIVE’ VALUED AT USD $20 MILLION FOR IVORY COAST AND NIGERIA - Brand SpurCOCA-COLA TO LAUNCH ‘SAFE BIRTH INITIATIVE’ VALUED AT USD $20 MILLION FOR IVORY COAST AND NIGERIA - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

1 COMMENT

  1. […] hospitals that will receive donations as part of the first phase of the Safe Birth Initiative.” According to the National Demographic and Health Survey (NDHS, 2013), Nigeria loses as many as 576 […]

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

COCA-COLA TO LAUNCH ‘SAFE BIRTH INITIATIVE’ VALUED AT USD $20 MILLION FOR IVORY COAST AND NIGERIA - Brand SpurCOCA-COLA TO LAUNCH ‘SAFE BIRTH INITIATIVE’ VALUED AT USD $20 MILLION FOR IVORY COAST AND NIGERIA - Brand Spur

Latest News

Secondary Education Should Prepare Young People for Work – New Report

Now is the Time to Rethink Secondary Education Systems to Ensure Africa's Young People Have the Skills and Knowledge...

MTN Nigeria & 14 others led local bourse to sustain previous positive sentiment, gains 0.38%

Transactions on the floor of the Nigerian stock exchange today (Thursday) closed on a positive note, gaining 0.38% to sustain the previous day positive...

Insider Dealing: McNichols Consolidated Plc discloses purchase of 90,012 shares

McNichols Consolidated Plc, food/Drug Retailers and wholesalers company in the consumer goods sector has disclosed the purchase of 90,012 shares at N0.51 per share which...

MoneyGram Reports Record 207% July y/y Cross-Border Transaction Growth in its Direct-to-Consumer Digital Business

MoneyGram reported 17% total year-over-year money transfer transaction growth in July, driven by its digital business which accelerated to 124% transaction growth and 109%...

Insider Dealing: Unilever Nigeria Discloses 17,023,490 Shares Purchased by Unilever Overseas Holdings

Manufacturer and marketer of home and personal care products, Unilever Nigeria Plc, recently disclosed that one of its substantial shareholders, Unilever Overseas Holdings B.V...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -COCA-COLA TO LAUNCH ‘SAFE BIRTH INITIATIVE’ VALUED AT USD $20 MILLION FOR IVORY COAST AND NIGERIA - Brand SpurCOCA-COLA TO LAUNCH ‘SAFE BIRTH INITIATIVE’ VALUED AT USD $20 MILLION FOR IVORY COAST AND NIGERIA - Brand Spur