Creamery firm, Cold Stone Creamery Nigeria, recently rolled out series of campaigns to mark its 5th anniversary celebrations in Nigeria. Marketing Coordinator of the brand, Timilehin Lajubutu, said the brand which birthed in Nigeria in September 2012, has experienced one sweet adventure to another, and grown from a single store to 23 stores within the period.
She said the campaign expected to showcase series of events, giveaways and giveback they have tagged the “Take 5 Campaign” is the brand way of saying thank you to Nigerians who have supported the brand all these years.
Explaining the concept of the campaign, Lajubutu, said the ‘Take 5 campaign’ invites Nigerians to literarily take a Five-Minute break away from the hustle and bustle to visit any cold store outlets to indulge themselves; to be happy with families, and at the same time to make the world a better place by giving back.
“Our anniversary campaign stretches throughout the month of September with a series of online and offline activities. We already kicked off with our five Nigerian inspired ice creams like Scented Leaf, Orijin Coconut, Chocolate Chilli, Zobo and Suya flavours. This is our way of saying thank you to a country that has shown us so much love”, she said.
Lajubutu said in partnership with Slum to School Africa the brand will also be giving hope and put smiles on the faces of children in slums.
Also explaining CSR thrust focus of the campaign, Marketing Director of Eat’N’Go, the Master Franchisees of Cold Stone Creamery Nigeria, Amalia Sebakunzi, said the brands passion for children and education birthed the Take 5 for Literacy aspect of the campaign. “We are partnering with Slum to School to achieve their target of sending over 300 children from the Makoko and Tarkwa Bay slums to school this year.”
As part of the campaign, Cold Stone Creamery Nigeria rewarded customers on their online platforms and in stores nationwide, with the giveaways peaking on the anniversary week of 18th to 24th of September.
According to Timilehin, some customers won ice cream for a year in the online competition and the brand randomly storm their stores nationwide to pay for all the treats of all those found in the stores at a pre determined time.
The month long campaign was brought to an end with an anniversary party for loyal customers and media influencers.
