Rexona, Nigeria’s leading deodorant brand, has announced a partnership with Chelsea Football Club to celebrate and inspire Africans who are making moves, both on and off the field.
In a statement released yesterday by the brand, the new agreement is expanding on Chelsea’s existing partnership with Shield in South Africa.
“The new partnership between Chelsea and pan-Africa will inspire young, ambitious Africans who understand that achieving success requires hard work, practice and absolute dedication, both on and off the field.
“Winning requires that you get up and get moving. Sometimes that means getting up before sunrise, or rolling up your sleeves to finish that job, or even nailing that penalty kick to win the match,” the statement quoted Mark Aschmann, Regional Marketing Manager for Rexona Africa as saying.
He added: “We are thrilled to announce our partnership with Chelsea Football Club in Africa. Football is the most loved sport in Africa and is a key passion point for our consumers.
“Through this partnership, Rexona wants to provide aspiring and talented footballers across Africa with the opportunity to shine and achieve their goals. Rexona’s aim is to develop football at grass root levels, giving African millennials the chance to change their lives.”
Chelsea FC Commercial Director, Chris Townsend, said: “We are delighted to welcome
Rexona as our Official Personal Care Partner across Africa. At Chelsea we pride ourselves on working with some of the world’s leading companies and so partnering with Africa’s number 1 selling deodorant brand is very exciting for us”.
Assistant Category Manager, George Enema, said confidence to perform in the moments that matter can often be the difference between winning and losing.