SPAR hosts first premium drinks festival


SPAR Nigeria says it will continue to create exciting times in the first-ever ongoing Wine, Spirits and Beer Festival  across four states in the country, Nationonline Nigeria reports.

The festival, which began last month, is aimed at celebrating premium international and local drink brands in the country. It will end later this month.

The festival, which is geared towards reaching out to consumers in a very interactive and engaging way, offers a unique opportunity for networking between brands and consumers.

For SPAR customers, entry into the festival is free but tied to purchase of some items from SPAR stores around the location.

The six-week-long festival will culminate in four musical concerts to be held in the SPAR premises across Lagos, Port Harcourt, Enugu and Calabar.

As part of activities to mark the festival, there will be instant gratifications, such as massive discounts, gifts and freebies on all purchases made across Hypermarkets nationwide.

Being the first of its kind, many brands will be on the ground to educate consumers about the various drinks and spirits, product offerings, unique properties of each product, drinking etiquettes, food pairing, responsible drinking, free product sampling and more.

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Speaking on the significance of the festival, SPAR spokesperson o, Mr. John Goldsmith, expressed appreciation to the hypermarket’s “loyal” shoppers for the trust vested in store.

“When people from different background and works of life consistently come through our doors nationwide and have their shopping needs met, it drives us to do our best in giving them undisputable value for their monies spent,’’ he said.

Goldsmith further noted that the Hypermarket hopes to make Wine, Spirits & Beer Festival a yearly event in the country.

“In the coming year, we would like to make it more appealing and engaging for the brands as well as for the consumers,” he stated.

Also, SPAR’s partnership with leading brands in the wine, spirits and beer industry for the Musical concerts will see a convergence of some of the big names in the Nigerian entertainment industry. The concert promises to be an unforgettable experience of free sampling, food and great entertainment.