What The Bible Says About the Four Ps of Marketing

Must Read

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...


No doubt, startups can be very exciting, but the challenge of raising capital for it to get some footing...

Nigerian State Government to commission US$11.11m Rice Mill Factory (Photos)

Kogi State government in central Nigeria is set to commission a Rice mill factory worth N4 billion (about US$11.11m)...
- Advertisement -
- Advertisement -

Like many other people, I watched most of the issues of The Bible, on the History Channel, during the weeks leading up to Easter. Like a lot of other video presentations of written materials, I must say that while I enjoyed the movie, I like the book better. I thought the video series was well done and was pleased that it got such a popular viewing, So, when I was asked to write a blog about a marketing topic, it got me thinking about Jesus’ ministry and what we can learn about marketing from the Bible.

It’s not so much what the Bible “says” about marketing, as it is how it uses marketing principles. For example, let’s look at the four Ps of marketing.

Back when I was studying marketing for my MBA degree, the four Ps were:

Positioning – how the product was to be presented to the market – as a high end product, a commodity item, or somewhere in between.

Packaging – which could be anything from blister packs and color choices for some items to showroom lighting and high gloss wax jobs for luxury vehicles.

Read:  eTranzact Celebrates Dr. Felix Ohiwerei in Grand Style

Pricing – is pretty self explanatory, and it has to be in keeping with and support the positioning choice.

Promotions – referring to any special deals to end users or distribution channels that would promote the movement of the product through the supply chain either from the “pull” side or on the “push” side of it.

Now, the four Ps are Product, Placement, Pricing and Promotion. While very similar, they do present a couple differences in focus.

To see what the Bible shows us about marketing let’s look Jesus’ ministry. These four Ps were:

  • Preparation
  • Proclamation
  • Presentation
  • Promise
Read:  eTranzact Celebrates Dr. Felix Ohiwerei in Grand Style

The Preparation was the 40 days that Jesus spent in the wilderness where he and his message was tried and tested before starting his ministry.

The Proclamation was done by John the Baptist who was “A voice crying in the wilderness, Prepare the way of the Lord”.

The Presentation was the three years of Jesus’ teaching, preaching, miracles and healing. He challenged people to follow him, to forgive each other, to actively suffer for the sake of righteousness.

Read:  Ethiopian Airlines crowned African Champion of the Year

The Promise is that if we do this and accept that he suffered and died for us, our lives on this earth will be more joyful and we will have eternal life.

So, what does this mean for modern day marketing of your product or service?
  • First, you need to take time to prepare and test the product and the message. It has to meet a need and have impact.

  • Second, you need to proclaim the message, to make it available for people to find it. John the Baptist did not go into the cities to preach, instead the people went out to the wilderness to seek him out. He may have been one of the first to use inbound marketing.

  • Third, you need to present your product and carefully thought out and tested message with a concise call-to-action.

  • Then, fourth, you must deliver on the promise.

After all is said and done? Rinse and repeat.     Written by:  Rich Beery 
- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

4 Nigerian firms begin local production of milk

In line with the Central Bank of Nigeria (CBN) policy to discourage the importation of milk, four dairy products manufacturers have...

BudgIT Launches Ghana Branch

BudgIT, a civic organization that uses technology to promote fiscal transparency and public sector accountability, has launched operations in Ghana. Riding on our eight-year experience...

All you need to know about Treasury Bills

Treasury bills are getting popular among the investing public. They are one of the safest investment options available, generating a decent return. If you’re...

United Capital launches Nigerian Diaspora Trust

With an increasing number of Nigerians living in the diaspora who want to start and grow investments back home, United Capital Trustees has responded...

More Articles Like This