FrieslandCampina, the makers of Peak and three Crowns Milk and SIFAX Group, a shipping and logistics firm have emerged gold winners of the 9th edition of Nigeria Brand Awards.
FrieslandCampina won gold in the innovative campaign category with it PECADOMO campaign for Peak, while Meyer Plc emerged winner in the Integrated Cash Management Services Limited.
The awards took place in Lagos recently.
Several organisations also picked up platinum, diamond and gold awards include, TopYouGo Digital in the digital marketing category, Technocrime in Security, Internet Solutions Nigeria in IT infrastructure, Marina Trust in Finance, Brandlife in brand activations, and Just Media Production in the TV production category.
Speaking on the awards in Lagos, some of the practitioners stated that the transparency of the selection process of award winners and the utmost independence the selecting jury enjoyed, had gone a long way in giving the recognition award very huge credibility.
The Corporate Affairs Manager, Sifax Group, Muyiwa Akande, whose company was one of the recipients of the awards, stated that the company’s decision to participate was informed by the credibility of the process.
“We had never participated in the award before. We were surprised when we were contacted by the organisers. But when we did our due diligence, we discovered that it was a credible organization. They had really done their home work on us, keeping track of some of the milestones we had achieved in the past few years,” he stated.
He also expressed his delight that some of the company’s achievements were being celebrated, a development, he argued, would further spur the management on.
In his reaction, the Chief Executive Officer of Chain Reactions, whose company came tops in the Public Relations category, Mr. Israel Jaiye Opayemi expressed delight that the PR firm was being recognized at a time the nation’s business climate was on the downward side.
“It simply attests to our resolve that to always give whatever brief we have the best shot, irrespective of the situation. Today, is a testimony to that resolve. Perhaps what makes it more interesting is the fact that the award was coming from an organization, though credible, but was totally unknown to us,” he stated.
Julius Agenmonmen, whose company, Brandlife won the laurel in the Marketing Activations category, commended the organisers for deeming it fit to reward excellence, especially at a critical period, when businesses were finding it difficult to survive.“What actually made this thrilling for us, is the transparency of the whole process,” he stated.
The Chief Executive Officer of African Brand Award, organisers of the award, Mr. Abidemi Adesanya, explained that the award, now in its seventh edition, was put together by the organization to celebrate and recognize corporate organisations, that had continued to excel, in spite of the challenging business environment.
He added that one of the highlights of this year’s edition was the setting up of a team that actually visited some of the nominees for claim verifications and authentication.
Categories and winners
Best Finance Company in West Africa – Investment and Real Estate Category (Diamond Award for Customer Excellence)
2017 Winner: First Marina Trust Limited
Best Female Brand Personality of the Year – Leadership Category (Gold Award for Leadership Innovation)
2017 Winner: Ada Adheke, Peacock Media
Best TV Production Company of the Year – Cowbellpedia (Gold Award for Education Development Category)
2017 Winner: Just Media Production for Cowbellpedia
2017 Winner: Mr. Ladi Taiwo, Francisstillwaters
Most Customers Focused Media Buying Agency of the Year (Gold Award for Customer Services Excellence)
2017 Winner: Brand Eye Media
ICONIC Brand Agency of the Decade – CUSTOMER EXCELLENCE CATEGORY (Gold Award for Leadership)
2017 Winner: CentrespreadGrey Nigeria
Most Innovative & Impactful Brand Activation Agency of the Year Award (Gold Award)
2017 Winner: BrandLife Limited
Most Innovative & Impactful Credit Information Service Provider in West Africa (Gold Award for Customer Excellence)
2017 Winner: CRC Credit Bureau
Best Investment Consulting Firm in West Africa (Gold Award for Innovation)
2017 Winner: Quant Capital
Most Innovative & Impactful Shipping & Cargo Company in West Africa (Diamond Award for Customer Innovation Category)
2017 Winner: SIFAX Group
Best Health Insurance Company in West Africa – Customer Services Category (Gold Award)
2017 Winner: Wellness Health Management Services Limited
Best Background Screening Company in West Africa (Gold Award for Customer Innovation Category)
2017 Winner: Background Check International
Most Customer Focused Background Screening Company in West Africa (Gold Award for Customer Innovation Category)
2017 Winner: Trapezoid Limited
Best Digital Marketing Agency of the Year – Innovation Category (Diamond Award)
2017 Winner: Bytesize
Most Innovative & Impactful Campaign of the Year – PECADOMO for Peak Milk (Gold Award for Customer Excellence)
2017 Winner: FrieslandCampina WAMCO Plc.
Africa ICONIC Brand of the Decade – Paint Category (Gold Award)
2017 Winner: Meyer Plc.
Best Cash Management Company in West Africa – Cash-in-Transit Category (Gold Award)
2017 Winner: Integrated Cash Management Services Limited