Pears Baby brands re-enter market


Unilever Nigeria s has relaunched its rebranded Pears baby range of products into the Nigerian market, so as to bring more value to mothers and babies in the country. The manufacturer of pears baby merchandise explained that the rebranded products were aimed at sharing the unique benefits of Pears baby range care products of pure, mild and gentle on baby’s skin.

Speaking at the event held at Amuwo-Odofin Maternal and Child Centre, Festac, Lagos, Category Manager Skin Care; Unilever Nigeria, Adetoun Adegbite, explained that rebranding the products is to celebrate Pears’ heritage as a caring and trusted baby care brand, which brought quality products into Nigerian households since 1971. According to her, Pears baby range made from carefully selected ingredients suitable for baby’s tender skin has gone through series of evolutions since 1971 when it was first introduced into the Nigerian market.

“For more than 40 years, Pears has served Nigerian babies and mothers with baby care products ranging from Pears Baby Lotion, Pears Baby Oil, Pears Baby Powder to Pears Baby Jelly and Pears Moisturizing Cream made from carefully selected pure ingredients”, she added. She further noted that Unilever made pears with the finest and purest form of ingredient that prevent babies from having rashes which contains olive oil, and thus moisturizes the skin.

“Olive oil is refined oil for ages now between 1953. So, Pears is a product that shouldn’t be compared to other product. It’s a product that should be classified on its own”, explained. Explaining some of the reasons for the rebranding, Adetoun said that mothers and users of pears often complain about the bottle, that it often licked out the content, but solved with the new firm cap which has been enhanced through the new package.

“Also, the container has been changed to another form which comes in different shapes and easy to handle”, she said. Although, Unilever as a company is a diversified company, and has over 400 brands, but only concentrated on 13, among which pears is one of them. In the same vein, Chairman, National Association of Nigerian Nurses and Midwives, Lagos Chapter, Com. Olurotimi Awojide, pointed out that the relaunch of the products is a major step in the right direction.

Chief Executive Officer, Unilever Nigeria, Yaw Nsarkoh stated that Pears baby range will keep up the momentum of serving Nigerian households with the right kind of baby care products. The rebrand had in attendance, expectant and nursing mothers as the firm donated cases of the products to Amuwo-Odofin Maternal and Child Centre, Lagos.



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