How To Increase Your LinkedIn Profile Visibility

ILO and LinkedIn launch data insights partnership

Do you know you can actually increase how often you appear in search results?

With a few tweaks, you can improve the chances of the right people finding your LinkedIn profile.

In this article, you’ll discover how to create visibility for your LinkedIn profile.

Here are some tips to help

#1: Make your Profile public

What Is Your Public Profile?

Your LinkedIn profile has two components: the profile that LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user.

This article shows you the steps to improve your profile’s public page, which includes assessing your regular LinkedIn account. The goal of having a stellar public page is to entice people to view your full profile, so both pages need to be in great shape.

#2: Update Your Profile With Relevant Information

In this section, you would need to ask yourself these questions:

1. What critical information is missing?

2. What important messages am I not communicating about my work and experience?

3. What do I want people to view on my public profile that isn’t there right now?

4. What is shown on my private profile that would be beneficial to show on my public profile?

Write down the answers to these questions so you can make changes when you log into the full profile. By answering these questions, you’ll have a small database of words and phrases you can use to improve your profile.

Visit your LinkedIn account and update the content. Make sure that all of your skills are listed, your job descriptions reflect what you’re doing and everything is up to date. Spend some time updating all of the content based on your answers to the four questions above.

#3: Add Strong and Relevant Keywords

It’s important to optimize your profile for keyword searches so more people can find you.

For example, you may list the word “sales” as one of your keywords because it’s one of your areas of expertise.

Look at the results to see where you show up and which users are ahead of youView their profiles and take note of how often they use the keyword and how they’ve strengthened their profile around that term.

If you visit a user’s profile, the keyword you searched is highlighted in yellow throughout his or her page.

Then go into your own profile and add the keywords strategically. You can include keywords in your summary, job descriptions or headings. Keywords help people see your expertise and find you more easily. They also increase your exposure to the platform.


#4: Customize Your Public Profile URL

Now that the content of your public profile represents you accurately, it’s time to update your URL.

With a custom URL, your profile will rank higher in Google so more people can find it. It’s also easy to remember a custom URL so you can hand it out to people.

#5: Capitalize on Traffic From Your Public Profile

By taking the steps above, you have a greater chance of people visiting your profile who are looking for your expertise. Your ultimate goal is to make a connection with them on LinkedIn. Make sure that when people click View Full Profile on your public page, they’ll be able to see even more high-quality information about you.

What can private viewers see that public viewers can’t? This is a chance to differentiate your profile and Optimize features that can’t be shown in the public profile, like recommendations and rich-text media.

For example, if you regularly post videos on YouTube, share that content with your LinkedIn connections in the Experience section of your profile.

Public viewers can see the number of recommendations you have, but they can’t see what’s written or who made the recommendations. Ask others to write recommendations for you, and reciprocate by giving recommendations to others.

Recommendations are your social proof for people who have already seen your public profile and are looking for more information about you. It’s akin to the testimonial page on your website.

#6: For job seekers, try and enable the job search icon in the career section, this makes recruiters know you are open to job opportunities.

You should also stock the career interest with as many job roles as possible (those you fit for though).

There is also a section for job location and preference, you could as well choose as many desirable ones as possible.

7#: Lastly, stay active! Post relevant articles, Like, share and comment on articles that interest you. 


By following the tips in this article, your LinkedIn public profile will accurately reflect the best of who you are and what you do, improving your chance that the right connections will come your way.


Witten by: Akande Olutobi (MNIM, CISM), Business Development Consultant | Digital Marketing Enthusiast | Lead Generation Expert