Mobile Phone Landscape In Nigeria – Courting The Forsaken Chinese Phone Brands

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

PZ Cussons commences entries for Cussons Baby Moments’ 6th season

PZ Cussons has announced the commencement of entries of the 6th season of its eponymous baby competition in Nigeria tagged...

Owo Arugbo: Ekiti Begins N20,000 Payment To The Elderly As Monthly Stipend For Social Security Scheme

Ekiti State Governor, Dr Kayode Fayemi on Wednesday re-launched the social security Scheme for elderly citizens in the state with,...
- Advertisement -
- Advertisement -

The potentials in Nigeria is enormous, with a growing population and more than 50% of its population is under 25 years. Current mobile phone data reveals that there are more than 143 million active mobile phone subscribers, out of which more than 97 million are internet enabled.

Consumers today have more powers at their fingertips, the advent of the smartphone is a great enabler and with the growing penetration of smartphones which is currently more than 30%; the way marketing is being done in the Nigeria has been impacted differently.

Previous research studies conducted by BrandSpur Ng has further emphasized the fact that the goal of every manufacturer is to have brands that are not only physically available but also mentally available; with an ever-increasing disruption in the consumer journey aided by the smartphone, being able to understand consumers’ use of the smartphone to enable better brand targeting and positioning at those critical moments of truth is one of the keys to winning in the market.

This report not only provides the necessary information about the mobile landscape, it also shows how the hitherto forsaken Chinese phone brands have become a force in the market with a significant pull of the share of the market.

Download report

Sign up for more here…


- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Ensurity Technologies joins the Microsoft Intelligent Security Association

HYDERABAD, INDIA - Media OutReach - 17 October 2019 - Ensurity Technologies, Hyderabad, India-based cybersecurity company, is pleased to announce that it has joined the...

Hospitality Disruptor Generator Acquires Freehand Hotels In Its Quest to Dominate the Experience Economy in U.S. Market

London-based Queensgate Investments finalizes $400 million purchase of Freehand Hotels from a seller consortium including The Yucaipa Companies and Sydell Group, drastically expanding Generator’s...

Sunlight Real Estate Investment Trust ("Sunlight REIT") Operational Statistics for the Quarter Ended 30 September 2019

HONG KONG, CHINA - Media OutReach - 17 October 2019 - Henderson Sunlight Asset Management Limited (the " Manager"), as manager of Sunlight Real Estate Investment Trust...

“Best Global Brands 2019” – Mercedes-Benz is once again the world’s most valuable luxury car brand

Mercedes-Benz further increased its brand value and is once again the world's most valuable luxury automotive brand. In the latest "Best Global Brands 2019"...

More Articles Like This