Mobile Phone Landscape In Nigeria – Courting The Forsaken Chinese Phone Brands

Must Read

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

#BBNaija: Betway Launches New Predict and Win Promo

Betway, premium gaming and online entertainment brand, and the headline sponsor of Big Brother Naija has launched a new...

HealthPlus Appoints Chidi Okoro as Interim CEO

The Board of HealthPlus issued an instruction terminating the appointment of the CEO Mrs. Bukky George and asked Mr....
- Advertisement -

The potentials in Nigeria is enormous, with a growing population and more than 50% of its population is under 25 years. Current mobile phone data reveals that there are more than 143 million active mobile phone subscribers, out of which more than 97 million are internet enabled.

Consumers today have more powers at their fingertips, the advent of the smartphone is a great enabler and with the growing penetration of smartphones which is currently more than 30%; the way marketing is being done in the Nigeria has been impacted differently.

Previous research studies conducted by BrandSpur Ng has further emphasized the fact that the goal of every manufacturer is to have brands that are not only physically available but also mentally available; with an ever-increasing disruption in the consumer journey aided by the smartphone, being able to understand consumers’ use of the smartphone to enable better brand targeting and positioning at those critical moments of truth is one of the keys to winning in the market.

This report not only provides the necessary information about the mobile landscape, it also shows how the hitherto forsaken Chinese phone brands have become a force in the market with a significant pull of the share of the market.

- Advertisement -

Download report

Sign up for more here…

 

- Advertisement -
Mobile Phone Landscape In Nigeria - Courting The Forsaken Chinese Phone Brands - Brand SpurMobile Phone Landscape In Nigeria - Courting The Forsaken Chinese Phone Brands - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Read Also:  MALL FOR AFRICA EXPANDS INTO 11 MORE COUNTRIES

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Mobile Phone Landscape In Nigeria - Courting The Forsaken Chinese Phone Brands - Brand SpurMobile Phone Landscape In Nigeria - Courting The Forsaken Chinese Phone Brands - Brand Spur

Latest News

Lagos based business man wins TYLgames N1million grand prize (Photos)

A Lagos based young entrepreneur, Emmanuel Umoga, has emerged the first N1million grand prize winner at the inaugural draw...

UBA Launches New Online Entertainment Platform, ‘RED Radio’

United Bank for Africa, (UBA Plc), launches its dynamic and creative Online Radio channel - RED Radio. RED Radio, created by UBA is a lifestyle web...

Tech Experience Centre receives accolades from global tech giants, set for October 1 launch

A number of globally renowned Original Equipment Manufacturers (OEMs) in the technology space have commended TD Africa, Sub-Saharan Africa's leading technology, lifestyle and solutions...

NSE Lifts Suspension on R.T. Briscoe Nigeria Shares

R.T. Briscoe Nigeria Plc, one (1) of the six (6) listed companies that were suspended on September 1, 2020, has now filed its outstanding...

Flood at Sunti Golden Sugar Estates Unlikely to Affect Group’s Performance

As a result of the long and intensive rainfalls recorded recently at the northern and central parts of the Niger basin, coupled with massive...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Mobile Phone Landscape In Nigeria - Courting The Forsaken Chinese Phone Brands - Brand SpurMobile Phone Landscape In Nigeria - Courting The Forsaken Chinese Phone Brands - Brand Spur