Fox will make available National Geographic in Africa, via entertainment platform Cell C. This at the beginning of 2018. The news was revealed to Variety by Jan Koeppen (picture), CEO Europe & Africa Fox networks group.
It is the first time that the channel will be available in Africa outside of linear Tv canals. The goal here is to create “binge-watching” for the documentaries.
Made popular by Netflix, binge-watching consists in watching many episodes of a Tv programme at a time. According to Jan Koeppen, video on demand, which is closely linked to binge-watching, is often associated with TV series, thus documentaries could also be the same.
With Cell C’s video service Black, Fox also will allow downloading National Geographic’s emissions, a way to adapt to the African market where downloading is much popular than online streaming.