Peugeot 301 is Nigeria’s ‘Car of the Year’ for 2017 (Photos & Video)


For the second successive year, Peugeot 301 has won the Nigerian Car-Of-The-Year (COTY) Award during an award night held by Nigeria Auto journalists at the prestigious Eko Hotel, Victoria Island Lagos. The 301 Midlife beat its other rivals the Nissan Almera and Kia Rio for the prestigious Kia Rio for the prestigious award.

Peugeot 301 Midlife was announced the winner in a night of suspense, glitz, and razzmatazz during an elaborate event held at the prestigious Eko Hotels, Victoria Island, Lagos, with industry bigwigs, other stakeholders and major automobile dealers in attendance.

The award-winning Peugeot 301 Midlife sedan is an upgrade version of Peugeot 301 that won the same award last year. The competitively priced affordable and locally assembled sedan with trappings of comfort and safety is a blend of contemporary looks, reliability, quality and exceptional value adoptable to Nigeria terrain.

Peugeot 301 is Nigeria's 'Car of the Year' for 2017 (Photos & Video) - Brand Spur


The Peugeot 301 which is now one the most preferred cars in the market is fitted with most significant improvement in the engine (Pure Tech Engine) earlier this year. The Nigeria Auto Journalists Award is the local version of the traditional global automotive industry award conducted by the motoring journalists in different countries and regional markets of the world to recognize the achievements of industry operators in different categories and across segments and vehicle categories.

Peugeot 301 is Nigeria's 'Car of the Year' for 2017 (Photos & Video) - Brand Spur

In Nigeria, the awards are conducted through exhaustive criteria by a jury of leading automotive journalists in the country and given to vehicles assembled and/or imported into Nigeria by the Nigerian Auto Journalist Association (NAJA). It included other categories of Awards and Recognitions of auto and allied auto accessories like tyres amongst others.

MD/CEO of PAN Nigeria Limited, Mr. Ibrahim Boyi attributed the success of Peugeot 301 Midlife to the brand heritage of quality and value with his team commitment to International standard and adherence to world best practices, similarly, he commended NAJA for organizing such a credible event.