Kantar has today announced the launch of Kantar Consulting, a specialist sale, and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers.
Kantar Consulting is formed from the merger of four founding brands; Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail. Each is a world leader in its respective field: Kantar Added Value in cultural understanding, brand purpose, and positioning; Kantar Futures in consumer foresight and trends; Kantar Retail as retail, sales e-commerce and shopper specialists and Kantar Vermeer as a brand, organizational excellence experts, and leaders in marketing ROI.
With its combined creative and analytical heritage, Kantar Consulting is unique in combining retail, sales, and marketing expertise, a deep understanding of how consumers think, live, behave and buy and world-leading proprietary data. Unlike many other consultancies, it is able both to develop strategies and execute against them and embed capabilities within client organizations.
Launching with over 1,000 analysts, thought leaders, software developers and expert consultants, Kantar Consulting’s assets include PoweRanking, RetaiI IQ, RichMix, XTEL, VR Infinity, GrowthFinder, Global Monitor, and the ‘Marketing, Insights and Purpose 2020’ series. At launch, the client base includes Unilever, Pepsi, Tata, Bayer, Amazon, Walmart and major regional clients such as JBS, Pladis, Alibaba, and RBS.
Discussing future growth opportunities, Phil Smiley, CEO, Kantar Consulting, commented: “We live in a new era of consumption. Growth can no longer be assumed, yet there are more, not fewer, opportunities to build breakout brands and new lines of business. Future growth exists, but beyond the comfort zone of most organizations; it is more granular, less siloed and more opportunistic.”
He continued: “We will rewrite the rules of demand and the conventions of marketing and sales. Our Whole Demand philosophy will help clients go beyond strategy to generate and convert demand and create long-lasting, sustainable growth.”
Eric Salama, CEO, Kantar added: “We are creating Kantar Consulting to fulfill our ambition of bringing a deeper, more rounded consulting offer to our clients. Alone and in combination with other capabilities, Kantar Consulting will be a core part of Kantar and WPP’s success in the future.”
Source: Kantar Consulting