Nigerian Breweries Plc has announced that its products, Star Lager and Amstel Malta brands will headline its new partnership agreement with the Nigeria Football Federation (NFF).
Star Lager becomes the Official Alcoholic Drink of the Super Eagles while Amstel Malta is now the Official Malt Drink of the NFF and the National Teams, including Russia 2018 FIFA World CCup-boundSuper Eagles.
The two brands will be providing support to players and coaching crews, as well as premium satisfaction to over 180 million passionate fans that will be cheering the Super Eagles and other National Teams before, during and after their international matches.
Commenting on the partnership, Mr. Jordi Borrut Bel, MD/CEO, Nigerian Breweries plc, said: “We are indeed delighted about this partnership between Nigerian Breweries plc and the Nigeria Football Federation (NFF). This relationship provides us an opportunity to celebrate the true Nigerian spirit that is fuelled by patriotism, passion and desire for victory, through the platform of Football.”
In his comments Mr. Franco Maria Maggi, Marketing Director, Nigerian Breweries plc, stated: “It is an honour for us to start working closely together with the Nigeria Football Federation. This is the culmination of an age–long desire, which Pamodzi Sports Marketing enabled”.
“Star Lager has always been a strong supporter of Nigerian Football and its fans, while Amstel Malta is well known for inspiring people to be the best they can be. We are dedicated to the growth of Nigerian Football at all levels. Our organization is entering this partnership with a focus on a long-term commitment that will support Nigerian Football to reach its full potential. For this, we are thrilled to offer our expertise developed over time leveraging other football assets, with Star Lager, Amstel Malta and Heineken®.”
In relation to the partnership, a number of activities have been lined up, starting with an Official Contracts Exchange Ceremony holding on Friday, 9th February 2018, in Lagos.
“Nigerian Breweries Plc wishes to highly applaud the professional conduct and effort of the Nigeria Football Federation and Sponsorship Agency, Pamodzi Sports Marketing, in the delivery of this historic partnership,” Franco Maria Maggi added.