For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the fast-moving consumer goods (FMCG) industry.

Tapping into the undiscovered opportunities in these markets requires a keen understanding of the circumstances that suggest the greatest opportunities for growth. Burgeoning population, GDP growth forecasts and income expansion, healthy dependency ratios (consisting of a young labour force/low aged population), and stable infrastructure are only part of the puzzle. Paired with Nielsen data and expert analysis, a clearer picture begins to emerge and previously unearthed opportunities rise to the top.

Read:  Euromonitor International Reveals The Top 100 Megabrands Ranking

This report analyzes two notable categories within the FMCG industry—snacks and beer—to understand trends that are driving growth and indicative of undisclosed opportunities. As ‘non-essential’ FMCG products, they represent positive indicators for growth: demonstrating the fact that consumers are ready, willing and motivated to spend beyond what’s required for bare necessities. And that in and of itself is a signal that global manufacturers ought not to ignore.


As a whole, emerging markets have shown consistently higher FMCG sales than developed markets in recent history. These markets will remain important investments, even as the world’s developed economies take serious steps towards recovery. These markets still have their challenges and are becoming increasingly competitive. To win, companies must evolve their strategies and tailor them for each country, if not city. Get ahead of what’s next by discovering the specific categories and countries that are prime for continued growth.

Read:  BHM CEO, Ayeni Adekunle Joins VP Yemi Osinbajo, Rev Fr. Matthew Kukah and Others For 2019 NIPR Conference

FMCG Sales Growth in Emerging Markets



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.