Africa’s e-payments firm Interswitch announced the appointment of Cherry Eromosele as its Group Chief Product & Marketing Officer.
Until her latest appointment, Eromosele was the firm’s Chief Marketing Officer, responsible for creating and implementing marketing strategies for the entire Interswitch brand portfolio, which spans both the corporate and consumer segments of the business, Verve and Quickteller brands.
In a statement, the firm said Eromosele played an instrumental role in the roll-out of Interswitch’s consistent brand identity and successful marketing programs as the company expanded from Nigeria into new markets in Africa including Kenya and Uganda over the last four years. Alongside her oversight of marketing/brand strategies and programmes, her new role includes driving digital product leadership and innovation through closer alignment of the group’s marketing and product teams across Interswitch’s West and East African markets.
As Interswitch transforms, enabling it to tap into growth opportunities within the market, the brand is optimistic that having Cherry Eromosele as Group Chief, Product and Marketing Officer, would mark significant growth as well as drive the next level of innovation along the payment and commerce value chain.