Unity Bank’s “UniFi” Product Targets Youth Banking


In an effort to target youths and students, Nigeria’s unity bank plc recently launched a  new banking product tailored to allow customers in the country carry out transactions at their convenience time.

The flagship digital and technology-driven banking solution called the UniFi and was unveiled on Thursday at the University of Lagos (UNILAG).

Unity Bank’s “UniFi” Product Targets Youth Banking - Brand Spur

BRAND SPUR NIGERIA gathered the UniFi product offers youths an interface with Unity Bank, giving them the edge as they make school payments, transfer funds, shop online, book movie tickets, download airtime and receive payments.

The banking application also carries out opening account with minimal documentation, erasing the stress associated with the conventional account opening process.

At the launch, top executives of the lender were in attendance, including the Company Secretary, Mr. Mohammed Shehu; Executive Director, Finance & Operations, Mr. Ebenezer Kolawole; Executive Director, South, Mr. Temisan Tuedor; and Executive Director, Business Development and Compliance, Mr. Usman Abdulqadir.

Speaking on the occasion, Mr. Kolawole disclosed that UniFi was specifically designed to empower and build up Nigerian youths from the cradle by empowering them for life after education.

According to him, the new product will bring more youths into financial inclusion in the banking system.