LaLiga signs Regional Partnership with Big Cola Nigeria

Must Read

LSPWC begins rehabilitation work on LASU-Iba road intersection with Lagos Badagry Expressway (Photos)

Lagos State Public Works Corporation (LSPWC) begins rehabilitation work on LASU-Iba road intersection with Lagos Badagry Expressway. This rehabilitation work...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -
- Advertisement -

LaLiga and AJEAST Nigeria Limited, the makers of Big Cola soft drinks, have announced the signing of an agreement under which the multinational beverage company has become LaLiga’s latest regional partner in Nigeria.

The strategic partnership was announced at a press conference in Lagos, on Thursday, April 26th, 2018. Present at the signing ceremony were Gregory Bolle, LaLiga’s Head of global partnership sales; Mr. Theo Williams, Country Director of AJEAST Nigeria; and Perpetual Ohiri, Marketing Manager Big Cola Nigeria. Others were Philip Diwan, CEO of Legacy Sports, Javier Del Rio, LaLiga’s Delegate in Nigeria, and LaLiga Ambassador, Mutiu Adepoju.

The partnership agreement grants AJEAST Nigeria, makers of Big Bola soft drinks rights to use LaLiga’s name in promoting its brands. Such would include Intellectual Property and marketing rights, tickets and hospitality deals, merchandising, rights to digital assets and social media, public viewing events for El Clásico, access to trophy tours and exclusive content from the 20 clubs participating in the Spanish top flight league.

Read:  LaLiga surpasses 100 million followers on social media

Following the signing of the agreement, Gregory Bolle, LaLiga’s Head of Global Partnership Sales, noted: “LaLiga loves Africa and Nigeria is a strategic country for us, because of its fans and numerous football talents such as Francis Uzoho (Deportivo de la Coruna) and Oghenekaro Etebo (UD Las Palmas). LaLiga is proud to kick off this partnership with a leading beverage brand such as Big Cola. This partnership will allow our millions of Nigerian LaLiga fans to further engage with the best league in the world. Through this innovative collaboration with Big Cola, we will prove once again that we are committed to becoming closer than ever to our fantastic Nigerian fans.”

Read:  Lionel Messi’s Wanda Metropolitano Challenge

Mr. Theo Williams Country Director of AJEAST Nigeria, stated: “We are proud to launch this partnership with LaLiga. This partnership provides us with a remarkable platform to broaden Big Cola’s profile and values while giving us another opening to create distinctive experiences for football fans all over Nigeria.”

Read:  Q3 2019: Electricity Supply to Nigerian Households Experienced Marginal Improvement - Report

Also speaking at the event, Javier Del Rio, LaLiga’s Delegate for Nigeria said “This is another major step for LaLiga in the right direction here in Nigeria. Through this partnership with Big Cola, we´ll be able to bring the best League in the world closer to the Nigerian fans and all the young football talents in the country”

The partnership with Big Cola continues LaLiga’s commitment to Nigeria, joining projects already taken up by the LaLiga office in Nigeria, such as the MoU signing with the NPFL, the NPFL All-Star Trip to Spain, the Legacy Sports Partnership, the LaLiga – NPFL coaching seminar for Nigerian youth coaches, the NPFL U-15 tournament, the MoU signing with the NWFL, and the official LaLiga in Naija media event.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

LASG goes tough on illegal Waterfront Land Reclamation, arrests fourteen (Photos)

The Lagos State Government has arrested 14 illegal sand dredgers on the shoreline of Ikoyi-Lekki axis at Banana Island...

ABULE-EGBA EXPLOSION: Government To Meet With NNPC On Compensation For Victims – Sanwo-Olu

Lagos State Government will be meeting with the management of Nigeria National Petroleum Corporation (NNPC) to discuss on issues of compensation for victims of...

LSPWC begins rehabilitation work on LASU-Iba road intersection with Lagos Badagry Expressway (Photos)

Lagos State Public Works Corporation (LSPWC) begins rehabilitation work on LASU-Iba road intersection with Lagos Badagry Expressway. This rehabilitation work is expected to end Wednesday...

NIPR Fellows Pays Tribute To Chief Alex Akinyele

Professionals in the Marketing Communications Industry on Thursday, 23rd of January 2020, paid their last respect to the late Chief Alexander Opeyemi Akinyele, at...

More Articles Like This