Heineken beer has launched a first-of-its-kind technological campaign in Nigeria to celebrate its presence in 192 countries.
Beginning on the 18th of June 2018 to 31st August 2018, Heineken will launch a brand new and innovative way to build excitement around the Heineken bottles with its limited edition bottle label. Users will be able to experience each and every country Heineken is present in by viewing specially curated videos about different countries with the Heineken footprint.
Heineken which is the world’s most international beer will be celebrating this landmark achievement with its customers in a remarkable and innovative way. Partnering with the mobile app “Shazam”, users will be able to interact with the Heineken brand in a very unique way.
‘We are excited to launch this campaign here in Nigeria. We are extremely proud of our international achievements and this is our little way of celebrating this landmark achievement with all our customers.’ said Obabiyi Fagade, Senior Brand Manager, Heineken. He further stated that, ‘Heineken will award special points to consumers each time a country is unlocked, users who have watched the most videos and acquired a large number of points at the end of the week will win goody bags from Heineken and a chance to win an all-expense-paid trip to Amsterdam or 3 other European countries.’
For Heineken, Innovation plays a key role in the brand’s success and it’s no wonder that they have collaborated with Shazam, the mobile app that has caused some disruption in the advertising world by using augmented reality to bring brands to life. This groundbreaking campaign will break barriers between the Heineken brand and consumers and help users experience Heineken in a new and unique way.
Portfolio Manager, International Premium Brands, Tokunbo Adodo added saying, “We understand that this is an internet-savvy generation, I am proud of what we’ve been able to accomplish here and we can’t wait to see our customers unlock new countries as they scan the bottles.”
Heineken will also be rewarding some lucky users with the chance to visit Amsterdam or 3 other European cities in an all expense paid trip.
Consumers can get the Heineken limited edition bottle anywhere in the world, download the Shazam app on play store for Android users, on the app store for iOS users to watch a sneak peek of countries Heineken is sold in.