STAR LAGER KICKS OFF CONSUMER PROMO WITH OVER 400 MILLION NAIRA CASH GIVEAWAY

Must Read

HOW TO GET FUNDS FOR YOUR SMALL BUSINESS

No doubt, startups can be very exciting, but the challenge of raising capital for it to get some footing...

Excitement as Ekiti Returns Christ’s School to Anglican Church

Ekiti State Government on Monday returned Christ School, Ado- Ekiti to its original owner- the Anglican Communion, in fulfilment...

Ekiti To Get $500 Million World Bank Project As Fayemi Allocates N18 Million To 19 Communities

Ekiti State Governor, Dr Kayode Fayemi, on Tuesday declared that the World Bank would shortly begin on some legacy projects...
- Advertisement -
- Advertisement -

Nigerian Breweries Plc, makers of Star Lager Beer, has announced the launch of the Star Lager Millionaires Promo, a national consumer exercise designed to reward football fans and lovers of Nigeria’s premium beer brand. The mega promo, expected to be the company’s biggest ever, is billed to give out over N400 million naira in cash between June 15 and August 15, 2018.

Speaking on the Millionaires Promo, which is part of Star Lager’s ‘Nigeria United We Shine’ campaign which commenced a few weeks ago, Mr Olayinka Bakare, Portfolio Manager National Premium, Nigerian BreweriesPlc, declared:

“Since 1949 when the first Star bottle was produced, the brand has always been about celebrating the unity of Nigeria, rewarding and enabling the passion of Nigerians, and supporting the team we love no matter what. It is because of this common desire for success and love for the country that we have launched the Star Lager Millionaires Promo across the entire country.”

Thousands of consumers from across the country are expected to win instant airtime, plus whooping cash prizes of N1 million, N2 million, N5 million and the mega dream cash of N10 million naira. These are in addition to millions of free drinks and other items up for grabs.

Read:  Photos from the Legend Real Deal Experience in Jos

The announcement of Star’s Millionaires Promo also comes on the heels of its launch of special edition bottles, which were released in honour of Nigeria’s national football team, the Super Eagles, who are currently in Russia for the World Cup. The promo winners are expected to look under the crown corks and see a winning code that is redeemed via a USSD code of *566*20# which can be dialled on any network from all mobile phones.

Read:  Star Lager partners FC Barcelona

Since its partnership with the Nigerian Football Federation was unveiled earlier in the year, Star Lager, the official beer of the Super Eagles, has been engaging fans in a number of activations and events, including the Star Fan Parks known for fusing music, party and live viewing experience that were held in multiple cities during the team’s preparations.

Read:  BREAKFAST REPORT: THE WEEK AHEAD, STOCK WATCH & RECOMMENDATIONS FOR THE WEEK

Also, the recently opened Super Eagles Dome in Lagos has been hosting fans to memorable nights of football, music and fun with special appearances and analysis by Super Eagles legends, and performances from top entertainers such as Ice Prince, MI, Small Doctor, DJ Neptune, DJ Big N and many others.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Datasonic Group Endorse JV Agreement To Explore Business Opportunities In Nigeria

Datasonic Group Bhd has teamed up with a Nigerian firm to study business opportunities in the West African nation...

Enhancing The Contribution Of Innovation, Youth And Leadership In Africa And The African Diaspora

“Young people – with their dynamism, their energy and their inherent understanding of our interconnected world – have much to teach us... I am...

16 Coaches From Africa Shortlisted As “Future Stars” By Arsenal And WorldRemit

Today, WorldRemit announces that 16 applicants from Africa have been shortlisted for its Future Stars programme. Of these 16 coaches, eight are women.WorldRemit and...

Design Fashion Africa Set To Prove That Nigerian Fashion Is Just As Viable As Her Music

2019 has been an amazing year for Nigerian artistes. It’s the year that afrobeat — a hugely popular African sound with its roots from Nigeria —...

More Articles Like This