In a bid to better equip it’s industry skill sets and manpower, and deliver the best to its clients, Boomerang Communication Solutions Ltd, a 360-degree Integrated Marketing Communication (IMC) firm based in Nigeria has entered a strategic partnership with Havas Africa, a subsidiary of Havas Group, the 5th largest communications group worldwide based in France to form Boomerang Havas Africa.
With this development, the agency will leverage its local and continental expertise with Havas Group’s tools and network connections in providing media strategy, media buying and digital marketing, branding, experiential, sports marketing, events solutions and content development for its clients. This is in relations to both agencies ‘Village’ approach where it is a one-stop shop for the communication needs of clients.
The partnership also brings together the two well-established communication firms and enhances their collective ability to bring superior service at creating meaningful connections between people and brands through creativity, media, and innovation for clients.
Speaking on the partnership, Chief Executive Officer of Boomerang Havas Africa Nigeria, Lanre Oyegbola said that with the partnership, Boomerang Havas Africa will be able to tap into Havas Group to deliver expertise to businesses in Nigeria from helping brands know where to play, how to play and how they can get the best return on their investment all the way from media, production, content development, design, mobile marketing, digital solution, etc.
He further revealed that partnership will bring value to media professionals and the industry. “Doors are already opening in terms of employment, training, exposure and cross exchange of talents and upscale of competency of people who will be an asset to the industry.
He added that Boomerang Havas Africa as a full-service agency with core competence in different areas registered with the Association of Advertising Agencies of Nigeria, AAAN and will receive certification in a few weeks’ time.
To buttress on this competence, the Chairman of Boomerang Havas Africa who is also the Managing Director of BD Consult, Tola Bademosi, had this to say: “One of the key elements that we have is the ability to deliver on the offerings that you are providing to the clients. One of the things we have done is that we have what you call small business units in-house that focuses on different business areas like advertising, activations, etc. When it comes to superb delivery, you have experts in different areas doing that,” he said.
Chief Executive Officer of Havas Africa, Olivier del Pozo said that the partnership will allow Havas and Boomerang to expand the scope of services they provide to clients. “Today’s consumers are very discerning and have access to platforms at their fingertips. Havas Group is an organization with massive network base with over 150 countries footing which can make communications to client easy using various resources in bringing people and organizations closer together in simple conversation styles.”
He added, “Our decision in choosing Boomerang as our partner in Nigeria was as a result of 5+ years critical analysis of the industry in finding the best partner with the full package of deliverables of Havas Group. Having been following Boomerang closely from its inception, we firmly believe Boomerang is a top tier firm of integrity and innovation that will take its rightful place amongst the other Havas agencies. Today we can say that we are comfortable and confident with Boomerang to be our partner. This is our eyes and ears in Nigeria.”
Havas Group is headquartered in Paris with 770 agencies around the world. Havas launched its operations into Africa eighth years ago with operations in French-speaking countries like Senegal, Cameroon and Burkina Faso. Over time, it has spread its tentacles to other regions in African with over 24 agencies in those markets. Some of its notable brands in Nigeria include the BBC, Opera, Emirates and Barcadi Martini.