In its bid to continually empower Small and Medium Scale Entrepreneurs with practical skills to implement effective digital marketing strategies, over 40 SMEs recently benefited from the digital marketing training provided by MTN Nigeria in collaboration with Google.
The group consisting of dynamic SMEs who run businesses in various sectors were empowered in a 4-hour session to gain the first-hand experience on how to use digital tools to maximize their businesses. The facilitators enlightened them on how they can effectively promote their businesses using various digital tools with a focus on owning business websites, running business ads, leveraging social media amongst others.
Speaking on the experience, one of the entrepreneurs, Deekor Legborsi, CEO of Squirrel Technologies said, “This was a really rewarding experience. I speak for the other partners when I say that being a partner of MTN has not been a let-down as it has opened the airways to other business owners and prospective business opportunities.”
MTN Nigeria continues to seek ways to contribute to the Nigerian economy by extending its partnership capabilities to brighten the lives of small business owners within the country.
Reiterating MTN Business’ objectives with its partners, General Manager, Enterprise Marketing, Onyinye Ikenna-Emeka represented by Manager, Enterprise Business, Bridget Enuma stated that, “Since 2001, we have consistently been providing innovative and customized solutions for our partners to help their businesses thrive while maximizing profitability.”
The SME training is one of MTN business’ commitment to promoting SMEs, enabling them to contribute to economic growth with massive potential to generate employment opportunities for Nigeria’s teeming population and generally be the backbone of the economy.