MultiChoice DStv lost 431,000 Premium Subscribers

Must Read

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...
- Advertisement -

MultiChoice South Africa revealed in June that it had lost many DStv Premium subscribers during the past financial year due to increased competition from Netflix.

This is the first time MultiChoice has highlighted the decline in its DStv Premium subscriber base, but it is not the first time the group saw such a decline, Mybroadband reports.

DStv Premium subscribers across the pay-TV operator’s markets in Africa have been declining for the past three years.

Its overall subscriber base continues to grow, but most of this growth comes from lower-end subscribers. This means that MultiChoice’s mass-market growth is continuing, even as its high-end subscribers are declining.

- Advertisement -

Naspers’ annual results for the year ended 31 March 2018 showed that DStv Premium subscribers across the MultiChoice Group declined by 41,000.

The year before, the group lost 135,000 DStv Premium subscribers. Last year’s annual results from Naspers also showed that the group lost nearly 255,000 DStv Premium subscribers between April 2015 and March 2016.

It must be noted that Netflix launched in South Africa in January 2016.

Despite these dramatic declines, Naspers only reported a significant decline in average revenue per user (ARPU) for its video entertainment business in the 2017/18 financial year.

Read Also:  TSTV to debut pay as you go TV plus data services on October 1st in Nigeria

Subscriber drop

- Advertisement -

The graph below depicts DStv Premium subscriber numbers for the whole MultiChoice Group since 2012.

Figures for 2012 to 2015 are estimated based on subscriber mix data, as Naspers only started reporting its DStv Premium subscriber numbers in recent annual results.

As the graph shows, from March 2015 subscriber numbers started to drop – and continued to do so into 2018.

MultiChoice DStv lost 431,000 Premium Subscribers - Brand Spur

- Advertisement -
MultiChoice DStv lost 431,000 Premium Subscribers - Brand SpurMultiChoice DStv lost 431,000 Premium Subscribers - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Read Also:  African Development Bank Hosts Masterclass On Women’s Skills In Business Development

This site uses Akismet to reduce spam. Learn how your comment data is processed.

MultiChoice DStv lost 431,000 Premium Subscribers - Brand SpurMultiChoice DStv lost 431,000 Premium Subscribers - Brand Spur

Latest News

Okomu Oil Plc: Brighter days ahead

Topline Analysis: CPO production expansion spur Revenue growth OKOMU OIL revenue for 9M-2020 jumped 19.8%y/y to N18.6bn. The increase was...

Presco Plc: In need of balance sheet optimisation

Topline Analysis: Impressive topline The performance of PRESCO 9M-2020 result was quite an impressive one as the macro economic environment bolstered by (Border closure, FX...

Audi further improves the e-tron product line: AC charging with 22 kW of power, greater driving convenience

Faster charging, more convenience behind the wheel – Audi is systematically enhancing its e-tron models. The all-electric SUV and e-tron Sportback SUV coupe are receiving a number...

#LBMM: Official Trailer For Nigeria’s First Cinematic Feature-Length Animated Film Drops

The countdown to Nigeria’s first feature-length animated film with a cinematic release has begun in earnest following the release of the official trailer for the ground-breaking...

Fitch Affirms Seplat at ‘B-‘; Outlook Positive

Fitch Ratings has affirmed Seplat Petroleum Development Company Plc's (Seplat) Long-Term Issuer Default Rating (IDR) at 'B-' with a Positive Outlook. Fitch has also...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -MultiChoice DStv lost 431,000 Premium Subscribers - Brand SpurMultiChoice DStv lost 431,000 Premium Subscribers - Brand Spur