Leading global insurer AXA joins the Reds family

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Liverpool FC today welcomed the world’s leading insurance brand, AXA, to the family in a new, long-term partnership.

The global insurer, which has today been named ‘Number one insurance brand in the world’* for the 10th consecutive year, now becomes the club’s first global insurance partner.

The multi-year partnership will see AXA and LFC working closely with the club’s men’s and women’s teams, manager, coaches and health professionals to support the shared goal of promoting healthy well-being and lifestyle, while also hosting a range of mass participation events and experiences for fans around the world.

Billy Hogan, LFC’s managing director and chief commercial officer, said: “We are very happy to welcome such a prestigious and ambitious brand to our football family as our newest global partner and our official insurance partner.

“We would like to extend our congratulations to AXA on being the number one insurance brand in the world for the 10th year running. With this award, AXA has continuously proven its dedication to service excellence and strives to be a true partner for life for its customers.

“As a world leader in its industry, AXA shares our ambitions and values, which will provide the foundations for a special long-term relationship. Together we’ll work towards bringing to life really special experiences for our fans around the world.”

Thomas Buberl, chief executive officer of AXA, said: “I am delighted to announce this long-term partnership with Liverpool FC, which comes at a particularly exciting moment for AXA as the Best Global Brand Ranking, announced by Interbrand today, recognised AXA as the number one insurance brand for the 10th year in a row.

“Like us, Liverpool are leaders in their field, renowned for their long and proud history, a strong sense of community and relentless pursuit of excellence. We, therefore, look forward towards achieving shared successes, both on and off the field, as we continue to ensure our customers will ‘never walk alone’.”

*In the 2018 Interbrand ‘Best Global Brand Ranking’, AXA has been valued as the number one insurance brand in the world.

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