Nigerian Breweries, FRSC Flag off 2018 Don’t Drink and Drive Campaign

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Cityneon Raises S$235 Million; Well Positioned for Next Growth Chapter

  • The global experience entertainment company gets a S$235 million shot in the arm, closes its private fund raising in April 2021
  • Investors both new and existing include Singapore's Pavilion Capital, Seatown Holdings International and EDBI, Qatar's Doha Venture Capital and financial institutions and family offices in Singapore and China
  • These now join other existing Cityneon shareholders CITIC Capital, veteran entrepreneur and investor Mr. Johnson Ko, and Executive Chairman & Group CEO Mr. Ron Tan
  • Funding comes just after the Group acquired multi-year licensing rights for James Cameron's AVATAR touring exhibition, and two original artefacts IP on the ancient civilization Machu Picchu from Peru and Ramses the Great (Ramses II) from Egypt
  • Investments position the Group well to bring experiences across the globe, targeting to launch six experiences in China and five in the U.S. by the end of 2021, with more in other parts of the world

SINGAPORE - Media OutReach - 21 April 2021 - Cityneon Holdings ("Cityneon", the "Company"/collectively with its subsidiaries, the "Group") raised S$235 million in the most recent round of private funding. The latest round of funding adds seasoned investors to Cityneon's already strong stable of shareholders.

This funding round was led by Singapore's Pavilion Capital, Seatown Holdings International, EDBI, and Cityneon's Executive Chairman & Group CEO, Mr. Ron Tan. EDBI and Pavilion Capital are existing shareholders of Cityneon whilst new investors include Seatown Holdings International, Qatar's Doha Venture Capital, which will now own approximately 4 per cent of the Group, and other financial institutions and family offices in Singapore and China.

These now join other existing Cityneon shareholders CITIC Capital, veteran entrepreneur and investor Mr. Johnson Ko, and Executive Chairman & Group CEO Mr. Ron Tan to form a new and strong shareholder base for the Group. Mr. Johnson Ko and Mr. Ron Tan remain as the largest shareholders of the company via their combined entity, West Knighton Limited.

The Group is now well positioned for its next growth chapter and will use the proceeds for capital expenditure that includes building more of its various intellectual property (IP) exhibition sets, totaling 24 travelling and four semi-permanent sets under the Studio IP partnerships and three travelling sets under the original artefact IP partnerships by the end of 2022.

Already, the Group just signed its fifth IP rights with Avatar from 20th Century Studios last year. Amidst the anticipation from Avatar fans worldwide, Cityneon will debut a multi-sensory Avatar exhibition in Chengdu, China in May 2021, ahead of the Avatar movie sequel which is slated for release in 2022. Avatar is the world's top grossing film of all time at over US$2.8 billion, and adding millions more after its successful re-release in China in March 2021. Avatar's director James Cameron has announced that he will be producing four sequels with 20th Century Studios, with the first sequel slated for release next year. Disney acquired 20th Century Studios for US$71 billion in 2019.

The Company also recently entered the original artefacts IPs space and will stage international exhibitions of the treasures of the ancient civilization Machu Picchu from Peru in Boca Raton, Florida and Pharaoh Ramses II from Egypt in Houston, Texas. These two experiences will start welcoming visitors in October and November 2021, respectively.

Other IP rights that the Group holds include partnerships with Universal Studios for Jurassic World: The Exhibition, Marvel for Avengers S.T.A.T.I.O.N., Lionsgate for The Hunger Games: The Exhibition and Hasbro for Transformers Autobot Alliance. All in, Cityneon holds the IP rights for five of the top 10 worldwide box office hits and two artefacts IP from Peru and Egypt. The Group expects to have six sets of its various IP rights travelling across China, and five travelling and permanent sets in the United States, with a few more in other parts of the globe.

The Group will also be reopening experiences that were temporarily closed in 2020, aiming to provide visitors with a safe entertainment option. These include the Marvel Avengers S.T.A.T.I.O.N. in Toronto, Canada that will be re-opening in May 2021; and the Marvel Avengers S.T.A.T.I.O.N. exhibition in Lotte Mall in Seoul, Korea in April 2021; the same exhibition space which previously housed Jurassic World: The Exhibition, another IP experience exhibition by the Group in 2019. In the past month, the Group also witnessed record visitor numbers at their semi-permanent installations in Las Vegas, USA, signaling a strong comeback and demand for their immersive experiences, as they step into the 6th year of operations there.

While there are exciting plans lined up, the Group is not resting on its laurels. More Hollywood IPs and artefact IPs can be expected, and there will be further announcements on new IP verticals in entertainment experiences that the Group is looking to enter.

Mr. Ron Tan, Executive Chairman & Group CEO of Cityneon, said: "It is exciting that the Company is going through such strategic expansion as one of the largest providers of exhibition entertainment experiences globally. The S$235 million funding round sets a solid foundation for us to invest in developing more of our entertainment experiences, to stage even more exhibitions of the five box office hits and two artefact IPs that we hold the rights to all over the world. I'm thankful that our strong investors base, now from Singapore, Hong Kong, China and the Middle East, have trust in our vision, and believe alongside us that this space of big ideas and big experiences will only grow."

By the end of this year, Cityneon will arguably be the largest provider of exhibition entertainment experiences internationally; with global footprints in more than 50 cities and welcoming 10 million unique visitors across the world by 2022.

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Cityneon Holdings

With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon was listed on the Mainboard of the Singapore Stock Exchange since 2005, and was privatized on February 2019 by West Knighton Limited, a company wholly owned by Cityneon's Executive Chairman and Group CEO, Ron Tan, together with Hong Kong veteran entrepreneur and investor, Johnson Ko Chun Shun. Johnson is a capital markets veteran and has held controlling interests and directorships in many listed companies. In May 2019, Cityneon welcomed CITIC Capital as a new shareholder, who holds approximately 10% shares in Cityneon. CITIC Capital is part of CITIC Group, one of China's largest conglomerates, and has over US$25b of assets under its management across 100 funds and investment products globally. Other institutional shareholders of the Group include EDBI - a Singapore government-linked global investor, and Pavilion Capital - a Singapore-based investment institution which focuses on private equity investments, that made strategic investments in August and October 2019 respectively, to support the Group's further expansion globally. For more information, please visit www.cityneongroup.com.


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Nigerian Breweries, FRSC Flag off 2018 Don’t Drink and Drive Campaign - Brand Spur
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Nigerian Breweries Plc in collaboration with the Federal Road Safety Corps (FRSC) has kicked off the 2018 edition of the Don’t Drink and Drive campaign aimed at creating safety awareness on Nigerian roads in order to minimise the dangers of drink driving.

The event marking the beginning of the 11th edition of the campaign was held at Nigerian Breweries, Iganmu on Thursday, October 4, 2018.

Nigerian Breweries, FRSC Flag off 2018 Don’t Drink and Drive Campaign - Brand Spur
From Left: Dr. Boboye Oyeyemi, Corps Marshal and Chief Executive, Federal Road Safety Corps (FRSC); Mr. Jordi Borrut Bel, Managing Director and Chief Executive Officer, Nigerian Breweries Plc and Corp Commander Adebisi Kazeem, Corps Public Education Officer, FRSC; during the flag off of the 2018 Don’t Drink and Drive campaign at Nigerian Breweries Headquarters on Thursday, October 4, 2018.

Speaking at the event, the Managing Director and Chief Executive Officer, Nigerian Breweries Plc, Mr. Jordi Borrut Bel, said the Don’t Drink and Drive campaign is a Corporate Social Responsibility (CSR) initiative designed to improve safety on Nigerian roads by discouraging the habit of drink driving especially among commercial drivers, motorcycle riders and private car owners.

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He said the campaign involves enlightenment rallies for drivers in various cities, deployment of print and electronic media messages, fliers, free medical checks such as blood pressure and eye tests for drivers during the rallies.

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Borrut Bel explained that since the start of the initiative, the company has held enlightenment rallies in motor parks and other locations in 42 cities and towns across the country. “In the process, we have directly engaged over 20,000 drivers, other road users and a higher number of people through media messages” he stated.

He added that there will be mega rallies this year in Eket, Akwa Ibom state, Ojota in Lagos and Minna in Niger state.

According to him, some behavioural changes have been recorded among drivers from evaluations conducted by research experts.

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In his remark, Dr. Boboye Oyeyemi, Corps Marshal and Chief Executive, FRSC, commended Nigerian Breweries for the laudable campaign which he said is worth emulating by other organisations. He said the campaign’s impact on road users, especially commercial drivers, has been high since the Corps signed a memorandum of understanding with the leading brewing company.

He affirmed that in order to promote responsible drinking, the FRSC has acquired digital alcoylser to test the level of alcohol in drivers.  “If the alcoholic content exceeds 0.05mm in a driver, then it is considered abnormal and not good for driving,” Oyeyemi said.

The mega rallies for this year’s edition have been expanded to include the National Union of Road Transport Workers (NURTW), Road Transport Employers Association of Nigeria (RTEAN), Tanker Drivers, Luxury Bus Drivers, Keke and Okada Riders, Non-Governmental Organisations and members of the National Youth Service Corps, among others.

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Nigerian Breweries, FRSC Flag off 2018 Don’t Drink and Drive Campaign - Brand SpurNigerian Breweries, FRSC Flag off 2018 Don’t Drink and Drive Campaign - Brand Spur

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