Statistics released recently by Euromonitor International August report on the mobile phone market in Nigeria has it that Transsion Holdings holds the top position with the highest brand market share in the Nigerian mobile phone industry as at the end of August 2018.
This result, the report noted, is as a result of the brand’s established repertoire, a large consumer base, overall product functionality, strong affiliation with e-commerce platforms and ease of access to readily purchase their products.
The report also noted that One of Africa’s leading smartphone makers, Infinix Mobility has had quite a stellar year churning out impeccable devices such as the Hot S3X, “Beyond Intelligent” Note 5, “Intelligent creator” Note 5 stylus amongst others and this has reflected on the brand’s retail market share raising up to 8.5% higher than that of Samsung which stands at 7.6%, a trend which is commendable for the brand.
This growth in retail market share within Nigeria for Infinix Mobility can be attributed to the brand’s extensive understanding of the terrain it operates in. The smartphone brand’s vision is to become the most popular and fashionable smartphone brand in emerging markets, seeing the Nigerian smartphone consumer market as a mixed and emerging market, its no surprise to see Infinix growing exponentially as a highly industrious brand within the Nigerian mobile phone space.
With reference to the report, the penetration rate of smartphones in Nigeria is expected to increase based on the early and successful passage of the Telecommunication Critical Infrastructure Bill by Nigeria’s Legislature and is expected to boost internet usage in Nigeria which is currently at 47% of the population in 2018.
Competitive pricing among internet service providers is expected to drive growth due to affordable internet availability. Also, the population is also stipulated to increase over the course of the next 5 years up to around 210 million people which guarantee prospective purchasing power for the mobile phone industry even though the report suggests a decline in mobile phone sales from 2018 – 2023.