Smirnoff, Moët & Chandon drop off most valuable brand list

Smirnoff, Moët & Chandon drop off most valuable brand list

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Spectranet Partners Zenith Insurance, Offers SpectraSure – a Protection Cover for MiFis and Modems Against Theft and Accidental Damage (Photos)

The partnership with Zenith Insurance will further help nurture the relationship Spectranet has with its subscribers. The partnership embodies...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...
- Advertisement -
- Advertisement -

Several beverage products have slipped down a list of the world’s most valuable consumer brands, with Diageo’s Smirnoff vodka and LVMH’s Moet & Chandon Champagne exiting the rankings altogether, Just-drinks reports.

Diageo’s Johnnie Walker Scotch whisky might also leave the Interbrand Best Global Brands Report top 100 next year, having drifted from 82nd place in 2013 to 97th spot this year, despite a 7% rise in its estimated brand value to US$4.7bn.


There are still three spirits brands in the 2018 list: Johnnie Walker, Brown-Forman’s Jack Daniel’s, down two places to 84th after a 6% rise to $5.6bn, and LVMH’s Hennessy Cognac, which re-entered the top 100 for the first time in a decade, placed 98th with a value of $4.7bn.

Read:  Diageo, UNITAR partner to promote road safety, sustainable transport systems in Nigeria

The big success story in beverage terms was Anheuser-Busch InBev’s Corona Extra (owned by Constellation in the US), which gained eight places to 85th spot after a 16% increase to $5.5bn, overtaking rival Heineken (87th, +4% to $5.4bn) in the process.


A-B InBev’s flagship brand Budweiser remains the top-ranked beer in the list, despite slipping two places to 33rd after seeing its value rise 2% to $15.5bn.

Read:  Africa Oil Week 2018 Highlights Key Challenges And Opportunities Facing The Oil And Gas Sector In Africa

Coca-Cola dropped another place to fifth in this year’s list (-5% to $66.3bn), PepsiCo’s Pepsi stayed in 22nd (+2% to $20.8bn), but Coca-Cola’s Sprite drifted down six places to 96th (-2% to $4.7bn).

Read:  African video game makers are breaking into the global industry with their own stories

Interbrand compiles the annual rankings by combining three measures: financial analysis, the role of a brand and brand strength. The top three brands on this year’s list were, in descending order, Apple, Google and Amazon.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Zenith Bank Plc FY’19 results – Earnings Soar on Trading Gains

CardinalStone Research Zenith Bank Plc (ZENITHBANK: TP 28.14 - BUY) has reported an 8.1% YoY increase in EPS to N6.65...

DYXnet Group is now an official reseller of Zoom in Hong Kong

Supporting enterprises to swiftly adopt work from home practice in fighting the epidemic HONG KONG, CHINA - Media OutReach - 21 February 2020 - Currently impacted by the...

China Dongxiang Announces Latest Operational Updates

Fully Support in Fighting Against the Novel Coronavirus Accelerate Online Business Development HONG KONG, CHINA - Media OutReach - 21 February 2020 - The leading...

Zenith Bank Reports 7.9% Profit Increase in 2019 Audited Results; Declares N2.50k Final Dividend

Key Highlights Revenue grew by 5.1% to N662bn from N630bn in the previous quarter. Profit before tax grew by 5% to N243.3bn. Profit after...
%d bloggers like this: