Coscharis, Ford announce sponsorship for Titan TV show


Coscharis Motors and Ford Motor Company have announced their continued sponsorship of entrepreneurial reality TV show, The Next Titan, for the third consecutive season.

The winner of Season 5 will receive a brand new Ford Focus to help them run their business more efficiently.

Coscharis Motors is the sole distributor of new Ford vehicles in Nigeria. Coscharis Motors and Ford sponsored The Next Titan in 2016 and 2017.

“Coscharis Motors is pleased to support the reality show once again,” said Abiona Babarinde, General Manager, Marketing and Corporate Communications.

Ford Motor Company Director of Marketing, Sales and Service for South Africa and Sub-Saharan Africa, Conrad Groenewald said: “At Ford, we firmly believe in the importance of mobility and freedom of movement in driving human progress. We hold firm to the vision of our founder Henry Ford, who strived to put the world on wheels so everyone could enjoy the benefits of mobility. That is why we have continued this partnership, which will help deserving contestants realise their dream.”

The Next Titan, now in its fifth season, is a platform for young entrepreneurs to demonstrate their talent in business. The primary purpose of the programme is to challenge the public’s perception of entrepreneurship, awaken the nation’s entrepreneurial spirit, inspire contestants and viewers to strive for success in business, and become masters of their own destinies.

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Sixteen participants, between the ages of 21 and 40, will battle one another for 10 weeks in various business tasks, such as strategy, sales, marketing, and promotions.