In attendance were some of the industry’s most important players including, Olusegun McMedal, Chairman, Lagos NIPR, Kehinde Bamgbetan, the Commissioner of Information and Strategy Lagos State, John Ehiguese, President Public Relations Consultants Association of Nigeria (PRCAN), and Colonial Adelola Adeniyi, Vice President NIPR Colonial Adelola Adeniyi, to name a few.
Nearing its 30th anniversary, Nigeria’s leading Strategic Communications Consultancy, Quadrant MSL, has been presented the Lagos PR Industry Gala and Awards (LaPRIGA) Award for ‘Best Agency to Work With’. The awards, which are championed by the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), held its third edition recently at the Radisson Blu Hotel, Victoria Island, Lagos.
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In a statement by the Managing Consultant, Quadrant MSL, Uche Ajene, said “It is an honour to be acknowledged for great work done within the Nigerian public relations industry. There has been a shift in the sector and we are proud to not only adapt to this new PR climate but to also lead the charge. It’s incredible to be honoured by LaPRIGA, the accolade is a wonderful reminder that we are on course”.
Quadrant MSL is Nigeria’s foremost reputation management company and has been operating since 1989. The company, which has recently strategized in order to adapt to the ever-changing communications services include public relations, strategic communications consulting, content creation and management, digital and social media, platforms and measurement.
As a result of both consistency and a willingness to adapt and lead the market, Quadrant MSL has been able to partner key multinationals and indigenous businesses, some of which include Coca-Cola, Philip Morris International, CNN, Dell, British Airways, Guinness Nigeria, and Access Bank, among others.
The LaPRIGA awards also presented for other categories, in order to celebrate the thriving Nigerian PR industry.