Today, Mastercard announced its contactless cards soon will be accepted at Target stores, giving shoppers the ability to simply tap to pay. Cardholders using a contactless Mastercard—ones with a contactless symbol on them—will tap their card on the reader screen to pay and head on their way.
“We’re excited that our cardholders can soon use this technology for fuss-free transactions at Target stores,” said Linda Kirkpatrick, executive vice president, U.S. Merchants and Acceptance for Mastercard. “Whether it be navigating the subway or conquering errands, contactless acceptance will take the consumer experience to the next level one tap at a time.”
Peace of mind + Piece of time
Contactless technology was developed by Mastercard with the mindset of never sacrificing security for convenience. The cards and devices contain an embedded chip and a radio frequency (RFID) antenna that provides a wireless link with the contactless reader. When the card or device is tapped against the reader, information is transmitted in a highly secure manner within a fraction of a second.
Contactless momentum is growing in the U.S., where 95% of all new checkout terminals are contactless-ready, delivering the best combination of convenience and security at the point-of-sale. Large and small banks have committed to issuing millions of cards with the capability to tap to pay in 2019.