Itel Mobile has praised its rating as the 16th most-admired brand in Africa in 2018 by branding advisory and rating firm, Brand Africa.
The mobile phone manufacturer noted that since the company was founded in 2007, it had maintained a customer-centric brand that set itel from its competitors.
It said apart from its high rating, its best-selling monster battery smartphone, itel P32, was also honoured as the best big battery smartphone by United States-based tech media firm, Android Authority.
The company noted that although the product has always been the buzzword for itel Mobile, its consumers remain the core focus of the brand.
“Itel also continues to reinforce its commitment to giving back to society through its Corporate Social Responsibility (CSR) campaign tagged “Love always on”, an initiative that tackles social issues such as a child’s right to education, fight against hunger and poverty alienation,” it said in a statement.