TIGER BEER DELIGHTS CONSUMERS AT AAF’S MAKER LAB EXHIBITION

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World acclaimed lager, Tiger Beer hosted the 2019 edition of African Artists Foundation (AAF) Maker Lab Exhibition in Lagos. The event which held on the 16th of March 2019 at the AAF, Lagos saw Tiger uncage expressions of arts, music and fashion.
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Borne out of a growing desire to provide a platform where alternative and creative artists can showcase their talents, network and celebrate the dynamism of the African sound, the Maker Lab exhibition is a signature event that has been pivotal in kick-starting and supporting the careers of several young artists since its inception. Themed “Yanga”, the exhibition celebrates and promotes young talented visual artists, by allowing them to display their craft, interact with other talents and build a fan base for their art. It was acting as a career springboard for emerging artists, the Maker Lab exhibition on Saturday showcased exhibitors like visual artist Ruby Okoro, documentary photographer, Neec Nonso, emerging singer and music producer, Yinka Bernie, and hyper-realistic painter, Amobi Abeeb Akin.

Ruby Okoro who is a visual artist born in Nigeria expresses his emotions and the subconscious through conceptual and vibrant photography which is intrinsic to his practice. He often shoots on the move, taking portraits in transit while documenting projections. Ruby firmly believes in minimalism and portrays this conviction in his work.

Documentary photographer, Neec Nonso captures everyday life and its nuances. Working predominantly in digital format, he travels extensively around Nigeria to capture the country’s beauty and diversity, in a bid to challenge stereotypical narratives about Nigeria and the continent at large.

Yinka Bernie, who is an emerging singer and music producer, explores sound as a tool of social engagement using a sound cocoon, while Amobi Abeeb Akin who is a hyper-realistic painter created a wall installation, using white chalk on a black wall.

Speaking on the success of the event, Brand Manager, International brands, Nigerian Breweries Plc, Chinwe Greg-Egu had this to say,

“We are truly excited to sponsor this year’s Maker Lab exhibition, themed “Yanga”. It’s a great time in the art industry as creatives are steady challenging societal norms, transforming fashion and truly being appreciated on a large scale. As a brand, we remain steadfast in our commitment to provide a creative centre where variants of art can truly be expressed, provide professional and non-professional artists and youths a place to celebrate their own talent and artistry”

Tiger Beer was launched in Nigeria back in April 2018 and has already made giant strides in the Nigerian beer market. Its unveiling was part of a captivating initiative which saw Nigerian celebrities face and conquers their fears, as the brand sought to communicate its unique brand messaging “Uncage”.

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