TomTom, a candy brand of Cadbury Nigeria Plc, has signed top Nigerian rap act, Phyno and singing sensation Teni as its Brand Ambassadors. At an unveiling ceremony held in Lagos, the company revealed that the desire to connect further with their consumers through music informed the engagement of the talented duo.
The contract involves featuring in the TomTom’s brand and marketing campaigns, including advertisements and special appearances at the brand’s events.
The Managing Director, Cadbury Nigeria Plc, Amir Shamsi expressed his delight at the influence of the ambassadors on the objectives of the company for the TomTom brand. “The future is now. Despite being a candy of heritage, TomTom remains youthful and cool. The Nigerian entertainment industry has remained a major sector for the Nigerian youths to thrive and TomTom is very delighted to go all the way to showcase passion points of millions and hopefully contribute to the success of many more.”
In his remark, the Marketing Manager, Cadbury Nigeria Plc, Aruleba Olumide believe that the choice of Phyno and Teni is strategic to the new marketing objectives of the brand.
“The choice of Phyno and Teni as brand ambassadors for the TomTom aligns with our mission to protect the brand as youthful and cool. Phyno has taken the rap in indigenous language to the next level since he broke into the Nigerian music industry. Today, he is easily one of the best rap acts in the country. For Teni, breaking into the Nigerian music scene was as easy as a hot knife through the butter. Ever since her emergence, she has continued to wax strong. Both artists definitely enjoy the power of cool, which only TomTom can bring. We are simply delighted at these partnerships,” Aruleba Olumide enthused.
He added that “our cool, youthful and music loving consumers admire these super talented musicians; they see them as their culture Icons. Wherever they are enjoying themselves, with TomTom, they can be sure to have the best of times. For about five decades, the TomTom has provided cool refreshments as a premium candy of choice for Nigerians.”
Also speaking at the event, incoming Managing Director, Cadbury Nigeria Plc Mrs Yimika Adeboye described Tomtom as a winning product that has stood the test of time among other candy brands available in the Nigerian market.
According to her, the company is very positive that the chosen brand ambassadors will help drive brand awareness and association with core consumers.
In their response as ambassadors, ‘Phyno’ and Teniola expressed delighted at their engagement by TomTom and the opportunity to form a deeper bond with ever growing fans of young people that are always open to cool new experiences. They both look forward to very exciting times in their ambassadorial roles.
TomTom is the leading Candy in Nigeria and has been in Nigeria since 1970. The brand has thrilled millions of loyal consumers in Nigeria and beyond for over 50 years and has grown to be the biggest and strongest candy brand in Nigeria market.