- Mercedes-Benz delivered 227,644 vehicles worldwide in March (-4.1%).
- In China, the strongest-selling quarter of all time was achieved with sales of 174,343 Mercedes-Benz cars (+2.6%).
- In March, the global sales of the new A-Class set a new record for the first quarter with an increase of 25.6%.
- Last month, sales of the new B-Class once again increased in Europe (+5.3%) with growth in Germany, the UK, France and Spain among other countries.
- “We are delighted with the best quarter ever for Mercedes-Benz in China and the successful market launch of the new B-Class in Europe. The first three months of the year were challenging worldwide due to the ongoing model changes for SUVs and compact cars,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.
Mercedes-Benz closed the first quarter of 2019 with 560,873 passenger cars sold worldwide (-5.6%). For the third year in a row, sales in the first quarter were therefore well over 550,000 units. In March, 227,644 vehicles with the three-pointed star were delivered to customers all over the world (-4.1%). The first three months of the year featured important model changes in the highest-volume SUV and compact-car segments. The company expects an increasing vehicle availability in the next months and therefore global sales to increase slightly overall in 2019. Since the beginning of the year, Mercedes-Benz has maintained its market leadership in the premium segment in Germany, UK, France, Italy, Switzerland, Sweden, Portugal, Poland, Denmark, South Korea, Australia, Canada, Brazil and other markets.
“We are delighted with the best quarter ever for Mercedes-Benz in China and the successful market launch of the new B-Class in Europe. The first three months of the year were challenging worldwide due to the ongoing model changes for SUVs and compact cars,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “ In the coming months, further highlights of our current model offensive at Mercedes-Benz will be launched; the CLA Coupé, for example, will be available in our showrooms in May. From the middle of the year, the ungraded generation of our very popular Midsize SUVs GLC and GLC Coupé will then be available at our dealerships.”
Mercedes-Benz unit sales by region and market
In Europe, Mercedes-Benz sold 103,155 vehicles in March (-5.6%) and as per March, the sales amounted to 224,678 (-5.6%). The discontinuation of the CLA and the GLE due to the model change had an impact on unit sales in many European markets. In Germany, the region’s core market, sales of 70.542 units were achieved in the first quarter (-5.0%). In the United Kingdom, first quarter sales increased by 1.1%, while the best-ever first-quarter unit sales were achieved in France, Poland and Denmark.
In the Asia-Pacific region, Mercedes-Benz delivered 87,509 cars to customers last month (-1.6%). Unit sales reached a new record in China, the region’s core market: 61,913 customers were delighted to receive their new Mercedes-Benz car (+5.9%). Mercedes-Benz concluded the first three months of the year, as the best quarter ever in China (+2.6%) with sales of 174,343 units. The long-wheelbase versions of the C-Class and E-Class Saloon, which are popular in the Chinese market, set new records in both March and the first quarter. Unit sales in Malaysia increased to a new all-time high for the month of March (+40.3%).
Mercedes-Benz sold in total 32,286 vehicles in the NAFTA region in March (-5.0%). In the core market, the United States, a total of 27,004 customers were delighted to receive their new model with the three-pointed star last month (-4.9%). At the end of the first quarter, deliveries in the USA amounted to 71,171 units (-9.3%). In Mexico, sales increased by 1.1% in March.
Mercedes-Benz unit sales by model
In the first quarter of 2019, more than 67,077 compact cars were handed over to customers – a new best value in March (+2.3%). Worldwide unit sales of the A-Class increased by 25.6% during the last three months. Never before so many A-Classes have been sold worldwide in the first three months of a year, as in 2019. One month after the market launch in Europe, unit sales of the new B-Class increased in Germany, UK, France, and Spain. Due to the successful market launch of the B-Class, more compact cars were sold in Europe than ever before in the first three months of a year (+5.3%).
The new C-Class Saloon and the new C-Class Estate achieved an increase in unit sales (+2.1%) with 105,708 units sold in the first quarter. In the Asia/Pacific region, the sales of the C-Class Saloon and the C-Class Estate reached in the first three months of the year a new record level (+9.7%). In the United States unit sales of the C-Class Saloon increased by 10.6% in March and by 12.4% in the first quarter.
More than 20,000 dream cars (coupés, cabriolets and roadsters) from Mercedes-Benz were delivered in March to customers worldwide (+1.9%). Sales of the CLS Coupé continued to grow, with strong increases in March and the first quarter.
Since the beginning of the year, 27,048 customers worldwide were happy to receive a new two- or four-door urban microcar of the brand smart (-12.0%). In Germany, more smart models were sold than ever before in the first three months of a year than in 2019 (+11.1%). First-quarter unit sales increased also in France, Portugal and Switzerland reaching a new record for the first quarter in Portugal. At the end of March, Daimler AG and the Zhejiang Geely Holding Group announced the establishment of a global 50:50 joint venture to further develop smart as a leading brand for electric mobility. According to the joint-venture agreement, the next smart generation will be produced in a new factory in China, with global sales to start in 2022. Until the market launch of the new models, Daimler will continue to produce the current generation of the smart EQ for two [combined power consumption: 20.1-12.9 kWh/100km, combined CO2 emissions: 0 g/km]* and smart EQ for four cars [combined power consumption: 20.8-12.9 kWh/100km, CO2 emissions (combined): 0g/km]* at the plants in Hambach, France, and Novo Mesto, Slovenia.
Overview of Mercedes-Benz Cars unit sales
|March 2019||Change in %||Year to March 2019||Change in %|
|Mercedes-Benz unit sales in the regions/markets|
|– thereof Germany||28,127||-8.7||70,542||-5.0|
|– thereof China||61,913||+5.9||174,343||+2.6|
|– thereof USA||27,004||-4.9||71,171||-9.3|