Sporty, stylish, intelligent and dynamic: The new CLA 35 4MATIC (combined fuel consumption 7.3-7.2 l/100 km; combined CO2 emissions 167-164 g/km) is the latest point of entry to the world of Mercedes-AMG and is more strongly lifestyle-oriented. The four-door coupé shares the progressive technology with the A-Class produced in Affalterbach but is even bolder with its iconic design and the intelligent MBUX interior assistant. The agile high torque 2.0-litre four-cylinder turbo engine delivers 225 kW (306 hp), which is variably distributed to all four wheels via the 7-speed dual-clutch transmission and the all-wheel drive. The sporty driving performance (acceleration from 0-100 km/h in 4.9 seconds) is linked with a wide spread of the driving experience – from very sporty to comfortable on long journeys.
“With its iconic design and agile driving dynamics, the new CLA 35 is an attractive offer for a young, active and lifestyle-conscious target group. These customers define their requirements very clearly: They expect exciting design from their vehicle alongside superior performance and inspiring handling characteristics. The new CLA 35 embodies just this attitude to life – and enables stepping into the fascinating world of AMG Driving Performance in a particularly emotional way”, says Tobias Moers, CEO of Mercedes-AMG GmbH.
Icon with a slim sporty waistline: the exterior design
The iconic design of the CLA Coupé is one of the main reasons for purchasing the car. The AMG designers, therefore, more or less kept the basic form with wide wheel arches and a slim sporty waistline. The two powerdomes on the bonnet were also adopted as sporty details. By way of contrast, the new radiator grille with the classic twin louvres and the AMG Line front apron with flics on the air inlets are typical distinctive features of the CLA 35 4MATIC. Other distinctive features include trim elements in silver chrome on the louvres in the outer air inlets. From a side view, the aerodynamically optimised 18-inch light-alloy wheels in twin-spoke design (19-inch optionally available) and the accentuated side sill panels catch the eye. The rear view is dominated by the rear apron with a new diffuser insert, the small spoiler lip on the boot and the two round tailpipe trims on the left and right. The two-piece, narrow tail lamps and the number plate housed in the bumper make the rear of the CLA look especially wide.
Sporty interior with MBUX infotainment system
Frameless doors open to an interior with a high-tech ambience where quality and elegance meet fully digital displays. This interior optionally stages the ambient lighting in 64 colours. Another characteristic feature is the seat covers which are available in ARTICO man-made leather with DINAMICA microfibre in black with red contrasting stitching and red seat belts or in ARTICO man-made leather in black/digital grey. Red piping on the microfibre DINAMICA trims element and ventilation nozzles with a red ring add further accents.
The combination of sporty design and sophisticated details is also featured in the MBUX infotainment system with its innovative operating and display concept. In the new CLA 35 4MATIC too MBUX replaces the previous COMAND systems and creates an even closer connection between the vehicle, driver and passengers. Emotionally appealing presentations underline the clear control structure and feature brilliant maximum-resolution 3D graphics. Visually, the two displays under one shared glass cover blend into a Widescreen Cockpit and as a central element consequently emphasise the horizontal orientation of the interior design.
With the new optional MBUX interior assistant, select infotainment functions can be operated touchless and the reading light can be switched on and off. The assistant differentiates between driver and passenger interaction and recognises certain hand positions and movements. The interaction area for the MBUX interior assistant is in front of the media display up to the centre console, including the touchpad between the driver and the front-seat passenger.
The MBUX interior assistant recognises movement toward the various operating elements of the infotainment system. The operator’s seat is enlarged on the media display if one’s hand is moved toward the touchscreen. The most suitable operating elements are automatically pre-selected. In the Radio and Media menu, the MBUX interior assistant reduces the number of operating steps. In the Navigation menu, the system fades in the navigation as soon as the hand moves to operate the touchscreen or touchpad, so that a symbol is selected directly. When displaying the camera image, as soon as the hand moves toward the touchscreen the MBUX interior assistant enables the four camera operating symbols from the 360-degree camera to be directly faded in. This means that the front, rear, right or left camera view can be directly selected.
And needless to say, the CLA 35 4MATIC also comes with trailblazing voice control, activated with the words “Hey Mercedes”. Thanks to artificial intelligence, MBUX recognises and understands nearly all sentences from the fields of infotainment and vehicle operation, even if they are expressed indirectly.
Fully digital instrument cluster with three AMG display styles
The customer can choose between the three AMG display styles “Classic”, “Sport” and “Supersport” for the instrument cluster. The “Supersport” mode is particularly striking with a central, round rev counter and additional information presented in the form of bars to the left and right of the rev counter: with a three-dimensional perspective, they reach far into the background to an artificial horizon. Via the AMG menu, the driver can call up various special displays such as Warm-up, Set-up, G-Force and Engine Data.
Touchscreen multimedia display and new centre console
The touchscreen multimedia display also emphasises the dynamic character with individual AMG displays such as visualisation of the driving programs, AMG TRACK PACE and telemetry data.
The AMG-specific centre console in piano lacquer finish with standard touchpad has additional buttons that control the functions ESP®, manual transmission mode and Adaptive Damping System. In conjunction with the optional leather package, it features a silver chrome surround.
New AMG steering wheel generation with optional steering wheel buttons as standard
The new generation of AMG steering wheels provides the perfect link between the driver and the vehicle. The steering wheel rim with a flattened lower section, perforated leather in the grip area and red contrasting topstitching is both attractive and pleasant to the touch. The galvanised steering wheel gearshift paddles allow an even sportier driving style with manual gear shifting.
The built-in Touch Control buttons, familiar from other model series, are a new feature. The active distance assistant DISTRONIC and the TEMPOMAT cruise control can be adjusted on the control panels on the left. The control panels on the right are used to activate the voice control and telephone, and to regulate the sound volume, music selection and other functions of the infotainment system.
The steering wheel with the innovative AMG steering wheel buttons is available as an option. These consist of around controller with an integrated display beneath the right-hand steering-wheel spoke, plus two vertically positioned colour display buttons with switches beneath the left-hand steering-wheel spoke. The AMG drive programs are actuated directly via the controller. With the two freely configurable display buttons and the additional switches, further AMG functions can be controlled within easy reach, directly on the steering wheel.
Reinforced body-in-white with increased torsional stiffness
Specific measures to strengthen the front section of the bodyshell form the basis for the precise turn-in ability and the toe and camber stability of the chassis components, even when driving at speed. A so-called “shear panel”, a bolted aluminium plate under the engine, increases the torsional stiffness of the front section of the CLA 35, too. Two additional diagonal braces at the front of the underbody also reduce torsion and increase the stiffness.
New four-cylinder turbo engine with an output of 225 kW (306 hp)
The 2.0-litre turbo engine is a new development and is based on the M 260 four-cylinder engine in the new A-Class. The new drive boasts a spontaneous response to accelerator pedal commands, high tractive power (400 Nm max. torque from 3,000 rpm), supremely lively response and an emotional engine sound. The crankcase made of high-strength, lightweight die-cast aluminium reduces the vehicle weight where it matters most for driving dynamics.
A twin-scroll turbocharger is used for turbocharging. It combines optimum responsiveness at low engine speeds with a strong power increase at higher speeds. The housing of the twin-scroll turbocharger is divided into two parallel ducts. Together with two separate exhaust ducts in the exhaust manifold, this makes it possible to channel the exhaust gases separately on the turbine wheel.
This results in a further advantage of twin-scroll technology, i.e. minimisation of the mutually adverse effects of the individual cylinders on the gas cycle. The exhaust gas back pressure is reduced and gas exchange and engine efficiency are improved.
Numerous engine measures increase efficiency
The high technological standards of the new four-cylinder engine are also underscored by numerous efficiency-enhancing measures. These include CAMTRONIC variable valve control, intelligent thermal management for engine and oil, high-precision piezo injectors and multi-spark ignition. In production, the patented CONICSHAPE®cylinder honing reduces internal engine friction and also increases efficiency.