Dexa Medica, the manufacturer of Boska pain reliever, Nigeria’s leading antidote to pains, recently organized a Five-day Boska Pain-Free Day Program across major cities in Nigeria. The events held in the month of March were geared towards ensuring that Nigerians live in good health and wellness by relieving them of pains very fast.
According to Mr Ololade Jesufemi, Country Brand Manager, Dexa Medica Nigeria Business the activation was a consumer experience moving train that touched five states of the country in the month of March. In order to make the event an enduring one for consumer Dexa Medica also held a free public education on how to live healthy living, as well as providing free health checks like optical services, blood pressure, BMI etc.
In the words of Mr Ololade Jesufemi, “Series of medical activities and programs were embarked upon by the company to drive consumer love and affinity towards Boska.
“Some of the activities embarked upon by health practitioners during the event were to educate the people on how to live healthy life and pain-free, body massage and free health checks such as optical services, blood pressure, BMI etc,” he said.
Also speaking on the event, Uche Ovuike, Brand Executive of Dexa Medica, Ilorin, said the company also gave out gifts to consumers and the community, adding that the pain-free day is a monthly activity across seven selected states across the country.
Mr Tunde Ojedokun, the Brand Executive Lagos, said the initiative was meant for consumers to have a memorable brand experience of the Boska as the brand who is after their total wellbeing.
Boska is a fast pain reliever from the stables of Dexa Medica and it is being marketed and distributed in Nigeria by Orange Drugs Limited. Boska pain-Free Day as an initiative that ensures that Nigerians live in good health and wellness by relieving them of pains very fast.
The Brand Executive Ibadan, Kafayat, in her words said the objectives of organizing the Boska pain free day program includes among others to encourage consumers of Boska to live a well and healthy living by having regular medical checks; to help Nigerians combat physical pains; to create more awareness, trial, conversion and loyalty for Boska as a brand, which will translate to sales and consequently help the company meet sales target for the quarter.
For Ayodele Opowoye, Brand Executive Gombe, the experience was not different from other states as consumers were delighted with the activation and pledged their continued patronage and loyalty for Boska.