The new Mercedes-Benz CLA Coupé is not only the most emotional vehicle in its class, it is also highly intelligent: From MBUX Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the ENERGIZING COACH that provides individual fitness recommendations, the new CLA offers an array of clever solutions. There are also ingenious details when it comes to the aerodynamics and functions for the Intelligent Drive driving assistance package. The design underlines the coupé character with its stretched form and design elements such as the bonnet with power domes or the rear licence plate which has been moved down. As such it does justice to its predecessor’s status as a design icon.
“Back then we tapped into a completely new segment with the first CLA, a four-door compact coupé. And the success does us justice: 750,000 units of the CLA and CLA Shooting Brake alone have already been sold”, states Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Sales. “The new edition of the CLA has been developed further in an intelligent way and is even more emotional and sportier than its predecessor. Coupled with new operating systems, it sets new benchmarks for the entire class.”
“As a four-door coupé, the new CLA intrigues with its puristic, seductive design and brings the design DNA of ‘sensual purity’ to a new level. It is compelling for its perfect proportions, which are very close to the initial design sketches: a long, stretched bonnet, a compact greenhouse, a wide track with flared wheel arches and our typical GT rear end with a pronounced ‘Coke-bottle shoulder’,” says Gorden Wagener, Chief Design Officer of Daimler AG. “In short, the CLA Coupé has the potential to become a modern design icon.”
The new generation of compacts has made a key contribution to the rejuvenation and image change of the Mercedes-Benz brand. The CLA is important for winning and retaining new customers in particular. In 2017, every other customer in Europe had previously driven a vehicle from another brand. Over 75 percent of European customers who previously drove a CLA as a coupé or Shooting Brake chose a Mercedes‑Benz again for their next vehicle. In total, some 750,000 units of the first-generation CLA Coupé and CLA Shooting Brake contributed considerably Mercedes-Benz’s success.
The new CLA will be manufactured at tJupiterkemét plant (Hungary) and comes onto the market in May 2019.
The equipment features: plenty of selection and an exclusive special model
Individualisation of the CLA Coupé begins with the Progressive line. This includes 18-inch light-alloy wheels, a leather-lined multifunction sport steering wheel and comfort seats with seat cushions adjustable for depth and angle and a 40:20:40 split-folding rear seat backrest. Externally the Progressive line is also distinguishable by the visible exhaust tailpipes and the discreet chrome trim strip on the front and rear aprons.
A sporty look inside and out comes coJupiterof the AMG Line with 18-inch AMG light-alloy wheels, AMG front apron, AMG rear apron and AMG side sill panels, sports seats, multifunction sports steering wheel in nappa leather, light longitundinal-grain aluminium trim elements or black DINAMICA microfibre. On top of this the AMG Line has the lowered comfort suspension.
In its first year, the new CLA will also be available as an Edition 1. In terms of both the exterior and the interior, this limited edition special model has numerous visual accents which underline its exclusivity. The Edition 1 includes LED High Performance headlamps, 19-inch AMG light-alloy wheels with orange-painted rim flanges, sport seats and the Night package with numerous trim elements in high-gloss black and, in the Edition 1, highlights in orange.
In the interior the Edition 1 has orange-coloured contrasting topstitching on the dashboard, sport seats, armrests, door panel waistlines and floor mats. Ambience lighting with 64 colours is on board as standard. Special trim elements with “Edition 1” lettering further add to the exclusivity. The Edition 1 is available in the paint finishes polar white, night black, cosmos black, mountain grey and designo mountain grey magno.