Coca-Cola Nigeria Limited ought been rated being the fourth common admired brand in Africa’s Best 100 Brands Awards.
Camilla Osborne, Head of Communications, Southern and East Africa made the declaration on Monday.
Osborne stated that Coca-Cola was the only food and beverage brand rated in the top five most admired brands in Africa, based on the ideas directly recalled by consumers.
She announced that the brand was also named category leader for non-alcoholic beverages, ahead of Pepsi Cola and Fanta.
“In total, three of the company’s brands appeared in the top 100 brands across the continent – Coca-Cola, Fanta and Sprite.
“A large part of building brands that people love, is following our values and working towards solutions that benefit everyone.
“To correct many of the world’s challenges, we demand a few foundational principles to make measurable, meaningful differences,” Osborne stated in a statement.
She noted that the Coca-Cola Company has over 30 established brands in its portfolio in Africa and is evolving its business to become a total beverage company, offering a diverse and growing portfolio of beverage choices across Africa.
The News Agency of Nigeria (NAN) publishes that Brand Africa 100 ranking is based on a review among consumers 18 years and older, administered across 23 countries across Africa.
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