Instagram has launched a new feature designed to help users continue to enjoy the content they love on the network, while reducing the amount of data they use on their phone. With this opt-in mode [for Android only], users can view their favourite contents on Instagram with reduced image loading time, by reducing the amount of data that Instagram consumes on their mobile phone.
How It Works: They (users) will now have three customisable options for viewing high-resolution media and pre-loading videos. Users should go o to ‘Settings’, then ‘Account’, then ‘Cellular Data Use’, – and then they will be able to turn this setting on, which will prevent the loading of videos and high-resolution media in advance. Once this setting is enabled, they’ll be able to choose among three options for how Instagram will show each user a high-resolution media including ‘Never’, ‘Wi-Fi Only’, and ‘Cellular + Wi-Fi’.
“We know that people have different data usage patterns and plans, so our hope with this new feature is to give more people the ability to connect with the people and interests they love on Instagram and provide an uninterrupted Instagram browsing experience to people in slow internet areas while using fewer data. This feature will be globally available on Android in the coming days,” according to the people with knowledge of the matter.
