Search Engine Optimization (SEO) can be challenging, especially for entrepreneurs who are just starting out. Most of the information available online about correctly implementing an SEO strategy is outdated, confusing, misleading, or even just plain wrong.
Fortunately, there are plenty of reliable training courses that SEO neophytes can use for their business. The crucial thing is knowing how to determine which areas you should focus on and which ones are relevant for your business.
If you want to succeed with your SEO training course, here are some great tips to remember:
Categories of SEO Training Courses
Remember that you don’t have to be a pro in the hundreds of SEO areas. You only need to learn about the crucial website optimization strategies and understand how these will affect your business.
Here are some general categories usually covered under SEO training courses.
- Technical SEO
Technical SEO refers to strategies done at the website or server level, which are intended to accomplish the following:
- Enable search engines to crawl and index a website more efficiently.
- Increase the number of high-value pages from a website that are indexed and ranked.
- Improve organic rankings
Technical SEO training courses teach you strategies to ensure that your website will display technical characteristics that encourage preferential treatment from search engines.
Here are some examples of these strategies:
Using Secure Sockets Layer (SSL) to improve your website’s security. Sites that use SSL are easy to spot because their URL starts with HTTPS rather than HTTP. Google has announced that it would prioritize websites that have secure HTTPS in their search results.
Speeding up your site. Search engines prefer sites that have a shorter loading time. There are many ways to increase your website’s loading speed, including switching to a faster host, using only one CSS stylesheet, compressing your web pages, and many others.
Using Accelerated Mobile Pages (AMP). AMP is a special code that speeds up page loading on mobile devices. The code disables comments, scripts, and forms and strips the page down to the bare bones where only text, images, and video remain intact.
- Content Marketing
Your content strategy essentially refers to how you manage all the media that you produce, own, and publish. Media may refer to visual, written, or downloadable content. A content marketing strategy, on the other hand, refers to how you can use your content to achieve at least one of these goals:
- Attract better customers
- Lower business costs
- Increase your revenue
Schema markup is a type of microdata or a semantic vocabulary of tags. You add this to your website to improve the description that appears on search engine results. Schema enables search engines to easily find and display your content.
Most free SEO training courses don’t include schema markup as a topic. However, there are useful guides that you can find online.
Make sure that the course or guide that you choose covers the following topics:
- The most common types of schema markup – You can look this up on schema.org. You should also figure out which ones work best for your business.
- Google’s guidelines for structured data – To prevent a situation where your markup is viewed as spam by search engines, make sure that you understand their guidelines and that your markup appropriately reflects what your page is about.
- Setting up your code structure – You can generate your own code using Google’s structured data markup helper.
- Link Building
Inbound links are also referred to as external links or backlinks. These links act as the currency of the Internet because they’re a crucial ranking factor for the algorithm of search engines. Link building refers to the process of securing a link from other websites that leads back to your website.
SEO training courses for link building emphasizes the importance of excellent communication and social skills, creativity, and determination.
Below are some examples of link building strategies:
- Reviews and mentions from social media influences and popular bloggers
- Links from related or partner sites, which are sites that are in the same niche or industry as your website
- Editorial or earned links that come from creating and promoting compelling and high-quality content on your website
Top Training Courses for Beginners
Although there’s no definitive formula to succeed in content marketing, your SEO training course should help you understand the following:
- Your target audience – You need to be clear about who your audience is. Identifying your audience involves creating a buyer persona through market research. A buyer persona is a theoretical customer that has the demographic data, motivations, behaviour patterns, and goals of your ideal customer.
- The content you need to reach them – Think about the types of content that will be valuable, actionable, and shareable for your buyer persona.
- The benefit they’ll receive – Make sure that the content you release is valuable, or one that educates, helps or inspires your buyer persona.
Here are three websites that offer SEO training courses for beginners:
The webmarketing123.com – training course offers SEO training and lead generation coaching. This course is perfect for business owners who have no experience with online marketing strategies or lack the time to spend learning and doing things on their own because they’re too busy with their daily business operations.
- Serpstat Academy
Serpstat Academy is a great starting point for business and website owners who want to learn about competitor analysis, search analytics, and keywords research. The course also offers a platform where you can work on a project as you go through the lessons.
- Coursera SEO Courses
Coursera has one of the most extensive and in-depth courses for SEO training. There’s an introductory guide specifically made for SEO beginners, but there’s also a dedicated section for advanced users. If you’re planning to handle all SEO work on your website by yourself, Coursera is definitely a great resource to have.
SEO offers a high return on investment with minimal starting costs. Knowing SEO strategies will help ensure that your products and services reach their intended audience. However, SEO is not a one-time technique that you can forget about after the initial implementation. It takes constant work and a cohesive, but flexible strategy.
SEO training courses will get you up to speed on the correct ways to drive targeted and organic traffic to your website. A hands-on course will let you get the basics down and equip you with techniques and tools that you can readily and easily use.