The 2019 release of the Hi-Life Fest powered by Life Continental Beer started with an impressive commencement last Sunday, as the regional auditions of the highly ambitious music talent show kicked off in the coal city of Enugu.
Budding highlife artistes and dance groups hoping to hit the big time assembled at New Berries Lounge, Enugu in a bid to land a place on the popular Hi-Life Fest show set to hit TV screens in July.
The legendary highlife maestro, Bright Chimezie, led other judges including African dance scholar Dr Akaz, actor David Jones-David and special guest judge, MC Lyrics to select those who will get the chance to battle on stage.
Themed “Rhythm of Progress”, the night kicked off with contestants in the music category battling it out on stage. After a keenly contested showdown, Okafor Chukwudi and Cyprian Oluchi emerged tops. By this result, both musicians progress to the quarterfinals while the others got consolation gifts courtesy of Life Continental Lager.
In the dance category, Ofuobi dance troupe from Nsukka came out tops over two other groups to progress to the quarterfinals of the competition.
Attendees got the chance to participate in a raffle draw where they were rewarded with gift items such as generators, standing fans, and cans of Life Lager. There was also a special guest performance by 2017 Hi-Life Fest King, Chibest David who delighted the audience as they enjoyed the refreshing taste of Life continental Lager.
Speaking shortly after the show, the Brand Manager, Life Continental Beer, Chidi Egwu remarked; “We have witnessed a very entertaining night of good highlife music and I congratulate those who won tonight. As a brand, we are happy to be able to bring this kind of experience to our ever-loyal fans because highlife music is synonymous to the south-eastern culture.”
With the Enugu auditions done and dusted, the train will now move to Awka, the capital city of Anambra state on June 16. Interested contestants are advised to look out for Life Beer street carnival, follow the advertised processes of registration and conversations on social media using the hashtag #HiLifeFest2019 to enter into the competition.
Life Continental Lager beer is a fine quality beer made from the choicest grains, hops and the purest of waters. Brewed by Nigerian Breweries Plc, the beer is expertly produced to give that rich, crisp distinctive taste and well-rounded aroma in the true quality fashion of the master brewer.
