MTN 21 DAYS OF Yello CARE CAMPAIGN

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23 Year Old Wins MTN Nigeria Hackathon, As part of the annual MTN Y’ello Care Activities.

He just came in from Bayelsa a day before with a bag containing a T-shirt, his Laptop and a lot of hope. Richard Igbiriki, applied for the challenge after he saw a tweet on his timeline. The Twenty-three-year-old came with a lot of enthusiasm as he contended with the other 4 groups.

According to him, the death of a friend’s daughter due to lack of blood spurred him to put up for the Hackathon after seeing a tweet on it. His presentation was Blood Share. A technological solution that got hospitals linked together for anyone who needs to find health services, buy blood from an available blood bank, donate blood at an accredited hospital and get general services. In Bayelsa where the incident that prompted him to apply happened, his friend’s sister lost her baby due to lack of blood in the hospital. A non-refundable fee of 10k was paid.

MTN 21 DAYS OF Yello CARE CAMPAIGN - Brand Spur
Top three finalists of the MTN Y’ello Hackathon Challenge flanked by the left, the Chief Human Resource Officer, Esther Akinnukawa and far right by the Chief Operating Officer, MTN Nigeria, Mazen Mroue at the closing ceremony of the just concluded MTN 21 Days of Y’ello Care 2019 in Lagos, June 21st 2019. www.brandspurng.com

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Richard and four other finalists were chosen out of the over 100 applicants that submitted their
proposals.

According to Mr Suru Avoseh a partner working with Chinook Capital, the parameters used in
selecting the top ten included;
● Originality; Something currently non-existent.
● Impactful; Will reach a lot of Nigerians.
● Purpose; How well it addresses the identified United Nations SDGs.
● Relatability; How easy can people apply it to their daily lives.
● Innovation: Something tech-led and easy to do.

Read Also:  Customer focus, shared belief helps MTN remain South Africa’s top brand

MTN 21 DAYS OF Yello CARE CAMPAIGN - Brand Spur

Wednesday the 19th of June 2019, saw them make their presentations to the team. Each team was given 10 mins to make their presentation. The judges were excused from the room to collate the results. During the recess, the COO of MTN Nigeria, Mazen Mroue gave a speech where he appreciated the five contenders. He “told them to see themselves as Winners.”

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The MTN hackathon challenge, which kicked from the May 31st- June 7th as part of the 2019 MTN Y’ello Care, recorded over 100 applicants across Nigeria. The Hackathon was a platform to encourage young Nigerians to proffer ICT solutions to address one of five SDGs: Hunger, Poverty, Quality Education, Good health and Industry innovation.

Read Also:  MTN Revamps Pulse Proposition as Joeboy, Ozo, Nengi, Fisayo Fosudo Join #DoYou Campaign

The management of MTN gave all finalists a brand new laptop for being the top five. The final winner was announced on Friday the 21st of June at the grand finale where he beat other three contenders to win the first MTN Hackathon challenge.

MTN 21 DAYS OF Yello CARE CAMPAIGN - Brand Spur
L-R: Top three finalists of the MTN Y’ello Hackathon Challenge flanked by the left, the Chief Human Resource Officer, Esther Akinnukawa and far right by the Chief Operating Officer, MTN Nigeria, Mazen Mroue at the closing ceremony of the just-concluded MTN 21 Days of Y’ello Care 2019 in Lagos, June 21st 2019. www.brandspurng.com

The MTN Y’ello Care is a Corporate Social Investment which takes place in the first 21 days of June. During this time, MTN staff around Nigeria as part of their corporate social Investment, give
back to society.

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