LinkedIn had been in use since 2003 and is recognised considered the benchmark for professional networking social media platforms. It has over 500 million users, in over 200 countries.
A professionally addressed LinkedIn profile enables you to build an online professional brand which can aid open doors to possibilities and networks that you may not have been aware of without the help of social media.
Here are 5 reasons you should be on LinkedIn
Recruiters and Human Resources professionals are on LinkedIn: People who are hiring are looking at your profile on LinkedIn. In fact, if you’re not on LinkedIn, it may lead them to speculate why. For example, are you not Internet savvy? If you’re looking for a job, it’s expected you’ll be on LinkedIn.
LinkedIn has extensive job listings: If you’re looking for work, you can take advantage of LinkedIn’s job search engine. Many top brands are using LinkedIn as a way to find suitable candidates through job listings, and there are plenty of listings exclusive to LinkedIn.
Make important business connections: You get to choose whom to connect with on LinkedIn. For example, you can connect with past co-workers, employers, and Fortune 500 executives. You never know who will accept your invitation. Studies show that 80% of B2B leads come from LinkedIn.
Join professional groups that include like‐minded people: LinkedIn hosts thousands of online groups, enabling professionals to network within their respective niches. There are 9 billion content impressions in LinkedIn feeds every week.
Updating an online resume is easier than continuously updating a paper resume: With LinkedIn, you don’t have to worry about hiring a professional resume’s writer or formatting documents. You just have to click the Edit button and enter your desired information. The formatting is done for you. (However, you still have to worry about spelling and grammar.)