PepsiCo Inc., facing an industrywide backlash against plastic, will experiment with putting its Aquafina water in cans.
The beverage giant will begin selling the cans next year, offering them to partners such as stadiums and restaurants, PepsiCo said on Thursday. The company also will try out the repackaged product at some retail stores.
If the new packaging catches on, it would be one of the highest-profile cases of companies ditching plastic. Aquafina is a top-selling water brand in the U.S.—along with Coca-Cola Co.’s Dasani—and it’s nearly synonymous with the clear plastic bottles that have lined supermarket shelves for decades.
Aluminium cans generally contain more reused material than plastic bottles, and consumers are more likely to recycle them. They’re also less likely to float away in the ocean.
PepsiCo also is transitioning its upscale bottled water brand, LIFEWTR, to 100 per cent recycled plastic in the U.S. by the end of next year. It’s part of a push to use 25 per cent recycled plastic globally by 2025.
And it will stop selling its Bubbly sparkling water in plastic bottles. “Bubly, a LaCroix competitor, is already primarily distributed in cans, but gas stations and convenience stores now carry 20-ounce bottles,” PepsiCo said.
The changes will eliminate more than 8,000 metric tons of virgin plastic, according to the Purchase, New York-based company.
The move comes amid an industry-wide backlash against plastic.