Building on in-depth consumer research and rich insights thereof, MTN Nigeria has announced a price slash on its data offerings thereby becoming more competitive and matching the best available while still boasting of incomparable brand experience.
This is coming just two weeks after launching its revolutionary 4G+ which according to the top echelon of the multinational company, offers customers faster data speeds. The price slash announced today at its Falomo, Victoria Island, Lagos headquarters, cuts across all its data plans and offerings.
Under the new price structure, customers can now enjoy more value for money with up to 30% more data volume for 30-day plans. Subscribers according to the new incentivize offering, will also enjoy up to 100% incremental volume for weekly data plans and 25% incremental volume for daily plans.
In addition, new customers will enjoy introductory offers, with access to prices as low as N50 for 50MB and N500 for 2GB. They will also receive a 100% bonus on data purchases for four months.
This indicates that regardless of a customer’s budget, there is something for everyone, officials impressed at the media session while hinging on the company’s “best customer experience” which also compliments the new best value for data proposition.
Commenting on the new, more affordable prices, the Chief marketing officer, Rahul De said, “With the faster internet speeds delivered by the launch of 4G+, this data price slash could not have come at a better time for our customers, as we’ve seen that faster data speeds mean more data usage”.
He explained how increased quality and speed on the MTN network, had enabled customers to explore new ways to use old services while discovering applications.
“In the space of a few years, people went from instant messaging to sharing funny videos and from listening to music to streaming high definition movies. People’s data needs have changed, we recognise that. Our customers need much more and we are delivering that for less”.
To enjoy the price slash, a customer can dial 131, *131# or download the MyMTNApp on their mobile phones. Data bundles are also available via all bank mobile apps, mobile banking channels or by USSD.