Kia, Uber, Afrinvest, Tolaram Group Support Newbrandsxpo 2019

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Global auto giant, Kia; multinational transportation network company, Uber; leading wealth advisory firm, Afrinvest; and renowned business conglomerate, Tolaram Group; are among several local and international brands that have signed up for the NewBrandsXPO scheduled to hold at the MUSON Centre, Onikan, Lagos on 19th and 20th July 2019.

Started in 2018, the NewBrandsXPO was conceived as an annual experiential marketing event for new and emerging businesses, as well as established brands, seeking to launch new products and services in-market and get instant consumer feedback. This year’s edition will also feature free business workshops for SMEs on themes ranging from branding, sales and marketing to finance.

Kia, Uber, Afrinvest, Tolaram Group Support Newbrandsxpo 2019 - Brand Spur

According to Tony Usidamen, Lead Consultant of Uburu and co-promoter of the NewBrandsXPO: “It is no surprise that this year’s edition has attracted several recognizable brands and many new ones. Indeed, NewBrandsXPO is an ideal platform for brands to authentically engage with consumers, and to nurture the trust and confidence necessary for the realization of business goals.”

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“Besides Kia, Uber, Afrinvest, South African Airways, Dana Air and Tolaram Group products – PowerOil, Minimie, Lush Hair and Hypo – sparkling flavoured water brand, H2Oh! have also thrown their weight behind the expo as an official beverage sponsor. Exhibitors will cut across various sectors: automotive & travel, ICT, food & beverage, FMCG, financial services, health & wellness and fashion.”

On what visitors can expect, Lanre Samson, Heventin’s Activations Director and joint promoter of NewBrandsXPO, said: “The exhibition is set up as a family-friendly space with lots of games and fun activities for everyone. Refreshments will be served by our food and beverage sponsors, and visitors will get to sample a variety of new products and make instant purchases at hugely discounted prices.”

“There will be lots of giveaways too – from consumables, hair products, power banks, digital photo frames to a weekend getaway for two lucky couples at a luxurious hotel in Lagos, as well as air tickets for domestic and international travel. Free medical consultation and health checks will also be provided to interested participants by our partners and sponsors.”

The NewBrandsXPO SME workshop takes place on Friday, 19th July while the exhibition will hold on Saturday, 20th July. Attendance is free. However, participants are advised to register online at www.newbrandsxpo.com for priority access. Visitors can avail a 25% discount on Uber taxi rides to and from the MUSON Centre on both days using a special NBX19 promo code.

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Kia, Uber, Afrinvest, Tolaram Group Support Newbrandsxpo 2019 - Brand SpurKia, Uber, Afrinvest, Tolaram Group Support Newbrandsxpo 2019 - Brand Spur

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The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

SHANGHAI, CHINA - Media OutReach - 22 January 2021 - Global advertising technology leader, The Trade Desk, today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company's business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.

 

 Kia, Uber, Afrinvest, Tolaram Group Support Newbrandsxpo 2019 - Brand Spur

 

Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet's chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.

 

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"I am delighted to join The Trade Desk and build on the success the company has had in North Asia," said Ho. "The advertising industry is at a turning point right now, and there's enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It's very exciting to be a part of the team that's delivering a unique solution and expertise to global advertisers in the region."


About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Kia, Uber, Afrinvest, Tolaram Group Support Newbrandsxpo 2019 - Brand SpurTwitter, and LinkedIn. 

 

Kia, Uber, Afrinvest, Tolaram Group Support Newbrandsxpo 2019 - Brand Spur

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