Nigeria’s number one low-cholesterol dairy brand, Three Crowns Milk, a brand of FrieslandCampina WAMCO, is touching the very heart of homes through its new campaign. “What can we do without mums?” the principal question driving the campaign, brings to bear the Mothers’ greatness, strength, and the dependence on them by family, relatives etc.
Three Crowns Milk has further established this standpoint through a hilarious and engaging TV commercial illustrating how mothers save the day, hence the need for every mum to stay healthy with Three Crowns Milk.
In the campaign, Three Crowns Milk is inspiring everyone to recall that regardless of the home we come from, there’s that special person who ensures that everything is in proper order – the mother or mother figure. The campaign thus recognizes that there are so many things the family can’t do without mums.
Omolara Banjoko, Marketing Manager for Three Crowns, says “Mothers incredibly influence their homes and the society every day. We cannot underestimate the power of mothers in the home and the need for them to stay physically healthy with healthy hearts. This is the message Three Crowns Milk is passing through the campaign. Dear mothers out there, take extra care of yourselves as we celebrate mothers’ greatness with the #ThreeCrownsMumsFirst”.
The campaign debuted in June on traditional and social media across Nigeria. Twitter, Facebook and Instagram have been active with participants showing off their mothers through images, videos and tales; most typically about their elegant style and the breakfast they prepare for their families.
Three Crowns Milk has also started rewarding participants on criteria basis with beautiful gift boxes for winning mothers. The campaign is open to everyone and it runs till September 6, 2019, on the #ThreeCrownsMumsFirst.
Since 1988, Three Crowns Milk has nourished consumers in ways that promote healthy eating habits and active lifestyles, so that mothers and their families remain healthy.
Endorsed by the Nigerian Heart Foundation as the heart-friendly milk, Three Crowns Milk is the only Nigerian dairy brand championing healthy eating habits and fitness, while celebrating every mum as the family anchor.